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How to Kickstart Sales After a Holiday Closure

{Me at the top of King’s Canyon in the US}

I’m back!

Yes – our epic trip has come to an end, and here I sit, back in front of my familiar computer.

It’s a strange feeling, diving back into work after being away for so long. Simultaneously easy and familiar, and slightly awkward.

My main aim for my first week back is to get organised – to deal with emails and such that I neglected in my absence – as well as taking some time to plan out the rest of the year and ‘get my head back in the game’ so to speak. Along with this goes the process of re-opening my Epheriell shop, and kick-starting sales after being closed for over 2 months.

In an online business – heck, in any business – 2 months is a pretty long time to close your shop. You lose the momentum and rhythm you had going – you lose the everyday awareness of your brand that people had – and you have to find a way to launch your business back into the consciousness of your customers.

So – how do you get the sales flowing again?

Here are my 4 tips, including examples of what I’m doing right now:

1. Do something special for everyone

Re-open with a BANG! Have a sale, a special competition… something that will draw people in and get them intrigued to check out your store.

I’ve decided to give away a $50 Epheriell Gift Voucher to someone. To enter, they need to make a purchase from by midnight on Sunday. This means that I get a few more sales coming in – and I reward someone who already loves my work enough to pay for it.

2. Give your best customers/mailing list subscribers something extra

Sure, do something for the wider world… but you should go that extra mile to make your best customers feel special.

Because they ARE special.

They deserve a little extra treat for helping to get your sales rolling in again!

My mailing list subscribers are not only able to enter the gift voucher giveaway… I’ve also given them an exclusive 15% off discount if they order this weekend. Are they using it? You bet your ass they are!

3. Get back into your marketing habits

If you had a successful business before you closed, chances are you already had a set of good, daily/weekly/monthly marketing habits in place. Slide on into those familiar habits like that pair of comfy Ugg boots*, and you’ll see sales pick up pretty swiftly.

For me, that means tweeting, facebooking, pinning, instagramming, blogging… and generally being all over social media on a regular basis. As well as sending out regular emails to my list again, of course, and renewing listings on Etsy.

I also did a bit of a re-design on my site (which I’d had in the back of my mind for a while) to freshen things up a bit!

4. Be patient!

Chances are, it’ll take a little while to get the ball rolling again – and that’s okay!

Use the time to plan, make new designs, work on your marketing strategy, dream up new income streams… whatever you think you need to work on to move your business forward.

Because before you know it, orders will have picked up again, and you’ll be so busy working in the business that you won’t have the luxury of as much time to work ON the business.

So, use this quiet time wisely, and be patient – because things WILL pick up again.

Have you ever taken a big chunk of time off from your business? I’d love to know how you got going again after your break.

*If you’re not an Aussie, Ugg boots are deliciously warm and toasty sheepskin slippers.


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.


Imogen Wilson

Welcome back, I’d like to speak for everyone and say we’ve missed you!


Thanks so much, Imogen! 🙂


Welcome home from your whirlwind trip across my continent!

I always read your emails and check out the blog posts linked from them. You are great at what you do and how you do it, so I really look up to you as a successful jewelry artist/entrepreneur, knowing that I’m going to find value in what you have to say. As a fellow jewelry artist I pay attention to how you run your business and deal with the marketing aspect (which you are really good at!) and it gives me ‘aha’ moments and ideas of what I could do with my own. (and basically I sell my jewelry locally through shows and would love to be selling online but can’t really find a way to do both at the same time, especially with a full-time job and household to run. And I’m more focused on unique pieces and don’t usually do repeats….I read your post about that, too, which kind of deflated me a little. I do totally ‘get’ the value of the production pieces saving time, etc. but for me doing the same thing would make me lose interest so I’m afraid of going that route.)

Anyway….I’ve never commented before so this is your first time hearing from me. 😉 I just wanted to say that although you were gone for 2 months, you did a great job of staying in contact with your followers, and that alone right there shows your marketing genius. You were smart and kept in contact and we did not forget about you. In fact, I looked forward to your emails to see what you were up to and where you were. (I saw the picture of the yellow school bus and wondered what an Australian one looked like if that struck you as interesting, LOL. I think that was in Canada but we have them here in the US too.) It was fun to watch your travels.

I wish you continued success and thanks for sharing your ideas, advice and methods with us!


What say you?