[189] The Power of a Unique Brand – with Jill from For Strange Women

Jill from For Strange Women works with natural ingredients to make perfumes. Which she sells – with wild success – on the internet.
Jill started on Etsy in 2009, and today, she not only sells online, she also has her own store in downtown Kansas City. With over 35,000 sales in her Etsy shop alone, Jill’s business is incredibly successful – and all based on selling something – scent – that people can’t even smell until they’ve bought the product. Jill formulates all her perfumes, and even today, it’s just her and one assistant running the whole business.

So – how has she grown such a successful business? I believe it’s been via the power of her branding and storytelling – and the fact that she’s remained true to herself, even when she was surrounded with doubters.

In this episode, we discuss the importance of being true to you in your business, and the way Jill’s business has naturally grown to where it is today.

If you would like to hear a beautiful and peaceful approach to running a handmade business, don’t miss this one.

[183] Handmade Shop Policies: What you MUST Include (with Etsy-Specific Guidance)

A lot of potential issues with your handmade business customers can be side-stepped through the judicious use of policies.
A well-planned policy preempts a lot of issues, and makes sure everything is spelled out clearly to your customer prior to purchase.

It also keeps everything fair and transparent, and makes sure you can’t be accused of making up one set of rules for one customer, and another for others.

It’s as much about your protection and peace of mind as it is about informing and protecting your customers.

In this episode, I discuss the ins and outs of policies – what you NEED to have in there (no matter what platform you use), and give you some Etsy-specific guidance, as well.

[181] 5 Non-Negotiable Keys to Selling Your Craft Online

Selling your craft online via etsy, another venue, or your own website has so many benefits.
Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

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