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C&T Reviews ~ Build Your Pinterest Mojo





What is is: Build Your Pinterest Mojo

By: Karen Gunton, the amazing lady behind Visual Marketing School

What It Includes:

  • 43-page e-book/workbook

Why We Loved It:

Pinterest is now the 4th most popular social media platform and that means you have an amazing new way to grab your customer’s attention with great visuals. Karen’s workbook takes you through all the basic steps of setting up your Pinterest account with boards that convey your brand, engage your followers, and attract the people you want to attract. She shows you how to create marketing plans to build momentum. She even dives into the nitty gritty of making images that are more likely to be shared and do double the work for you and your company thanks to a few simple keywords. Pinterest not only turns lookers into buyers for makers but it can help you conduct market research to get to know your most valuable customer even better.

Best of all?

Karen’s entire book is one giant workbook so every page has lots of questions for you to answer and room for you to lay out your mastermind Pinterest plans. Get ready to boost your conversion rates and drive some real traffic to your shop!

Check out more about the guide here.


C&T Trees: 4 out of 5!


{A note from Jess: There are a phenomenal amount of useful and informative books/ebooks/courses out there – so how do you choose which ones are right for you? Megan & I decided to start a monthly review series here on the blog where we share our favourites with you. If you know of a great book or info product out there that you think we should take a look at, make sure to contact us and let us know about it!  Disclaimer: C&T is an affiliate of some of these products. We give honest reviews and only recommend stuff we think is genuinely useful and practical.}

Megan Eckman

Megan Eckman has written 146 posts in this blog.

Megan Eckman is a quirky pen and ink illustrator who never outgrew her overactive imagination. Her work merges the style of old fairy tale illustrations with modern fantasies. When she’s not drawing (and giggling all the while), she can be found pacing her apartment writing more stories to go with her artwork.


Allison Dey Malacaria

Purchased this book and have been taking a good look through. I have a full-time online business making $25 a week. That has to change. I have a laptop, no cell phone (not getting one). Pinterest has been on my radar as a potential marketing and networking tool but don’t really know how it works, how you actually get people to see you. So I was very hopeful when I purchased this book.

The book is very actionable; LOTS of actual doing, not just rhetoric or philosophizing. BEST FEATURE
It delivers in every area that it states it will discuss.
The language is generally accessible. You don’t have to be a computer geek to understand it.
It’s well-organized throughout.

You DO have to be a business geek – I still don’t understand terms like branding exactly.
It’s a book about visual marketing and there are 3 Pinterest illustrations in the entire book two of which are too tiny to see. WORST FEATURE
The content seems to be devoted to those who already have successful and active online presence and community.

There’s a lot of advice out there as to how to improve online marketing but very little about how to start from zero as an unknown quantity, when you have no followers and only a few devoted by unchanging newsletter sign-ups, don’t understand the jargon, do not own a cell phone, and have no time to spend haunting other people’s blogs in order to “comment meaningfully”. In this case ‘add your own branded image to your covers’ is not enough when I have no idea what that means. Do you mean use your logo for each cover? That can’t be right. I read and get excited and then deflated when I have no visual examples and realize I have no idea how to do what I am being prompted to do.

Check out my analytics? What if I don’t have any yet.
Add descriptions to images? What kind? What is effective for a business and what is not?
‘Create new boards that fit with you biz and brand’ – I have no idea what would fit. Can you be more specific, maybe give an example?

The book seems very spot-on and could be enormously helpful, but to be honest, I still don’t understand what the instructions mean as there are no visual cues or good vs better images/descriptions and the book is all about visual marketing.

FINAL ANALYSIS: Disappointed. Good for people who already have an extensive online social network. Good for people who have a Pinterest community already. NOT for those of us who would like to see some visual examples of visual marketing in a book entirely devoted to improving visual marketing ability.

In the end, I don’t know how to apply most of the amazing guidelines and suggestions. 🙁 I’m sorry I spent the money today.

Allison Dey Malacaria

Update: I wrote Karen who was massively responsive. She offered me a refund which I wouldn’t take because, seriously, the book is packed with goodness even if I don’t understand how to do a bunch of it and it’s a digital product. And she sent me links to some information she has taught that should help with my gaps in the knowledge/lingo area. Thanks to Karen for being amazingly dedicated to helping people learn. She is definitely someone who will stand by her products and “do by” customers the right way.

What say you?