[181] 5 Non-Negotiable Keys to Selling Your Craft Online

Selling your craft online via etsy, another venue, or your own website has so many benefits.
Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

[180] Don’t be Afraid to Put your Etsy shop in Holiday Mode.

I see it over and over again in facebook groups – people posting, asking ‘should I put my etsy shop in holiday mode?’
They’re asking because they’ve heard horror stories – where people have put their shops in holiday mode, then re-opened to crickets. It drives me nuts to see so much misinformation and scare mongering, so I wanted to address this always-contentious topic.

Today, I’m going to share my own experience of putting my Etsy shop in holiday mode (for up to 3 months at a time!) many, many times over the last 10 years.

And, you guessed it – my business is still going strong!

That said – putting your Etsy shop in vacation mode DOES have an impact on your SEO (Etsy search rankings) – and I discuss exactly how and why this happens – as well as giving you concrete strategies to overcome the lag when you re-open.

Why is Set Up Shop so affordable?

I’ve had numerous people ask me over the years “why is Set Up Shop so cheap?!” And, you know – I get it. There are other people out there teaching makers how to run successful businesses. I’ve been doing this since 2013 – I’ve...

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