by Jess | Etsy, Podcasts, Set Up Shop, Shop Design, Website
After working with hundreds of makers over the last few years, I regularly see people making the same mistakes in their Etsy shops over and over again. In this episode, I share the top 5 mistakes I see people making with their online shops. I’m focussing on Etsy...
by Jess | Podcasts, Set Up Shop, Shop Design
In today’s episode, I’m going to take you through a workshop that will help you decide whether you should sell your craft online. You might find that you prefer to sell via wholesale or consignment in shops, or at markets – or maybe you can do a mixture...
by Arianne Foulks | Shop Design, Website
You want to look like you know what you’re doing, but is your blog plotting to make you look like a fool? I see these same content and technical mistakes on blogs over and over, and most are easy to fix. If these common blog...
by Arianne Foulks | Marketing, Retail, Set Up Shop, Shop Design, Website
This is a guest post by Arianne Foulks of Aeolidia. I’ve discussed conversion rate on on the Aeolidia blog before, and this is a useful companion piece, about how to get serious buyers to your website in the first place. It can be...
by Jess | Shop Design, Videos
Do you want to easily and quickly create an awesome banner for your Etsy shop (or any other shop or website)? I’ve got you covered. In this video, I show you – step-by-step – how to use Canva* (a free, intuitive, and web-based graphic design program...
by Jess | Motivation, Photography, Products, Set Up Shop, Shop Design
I wrote last week about how to work out whether or not selling online is the way to go for you and your handmade business. Today, I want to address the issue of readiness – that is, are you even at the stage where you’re ready to think about starting an...