by Jess | #MakingItPodcourse, Marketing, Podcasts
How do you successfully market your business? In lesson 21 of the #MakingItPodcourse I summarise what we’ve learnt this week, and give you a few extra tips and resources to help you win at marketing. Want a weekly lesson summary – including a list...
by Jess | #MakingItPodcourse, Marketing, Podcasts
This is a big one – how to effectively use social media as part of your handmade business marketing. Welcome to #MakingItPodcourse lesson 20! In this episode I outline some general tips to help you use Pinterest, Instagram, Facebook etc. to get the word...
by Jess | #MakingItPodcourse, Marketing, Podcasts
Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow? You don’t OWN your IG, FB, or Pinterest accounts. But you can own a mailing list. The people who sign up have chosen to give you their email, and access to...
by Jess | #MakingItPodcourse, Marketing, Podcasts
If you want to make sure your products get found, this is a crucial lesson! On the #MakingItPodcourse today, we’re talking about Search Engine Optimisation – and how to make sure you’re optimising your product listings (and posts on IG and Pinterest)...
by Jess | #CTMonthInTheLife
It’s back! I’m once again running a month-long Instagram #photoaday challenge for makers in August – #CTMonthInTheLife. I first ran #CTMonthInTheLife back in 2014, and the response was amazing! I ran it again in 2016, and now, it’s time to bring it back...
