Registration is now OPEN for SHIFT – my e-course for established creative business owners.
SHIFT is a course for those who are already on the road to business success.
You’ve got the business, you’ve got the basics sorted: you’ve made some sales, connected with customers, worked hard to get to where you are. You’re already convinced that you CAN make it happen – but you feel a little stagnant, a little lost, a little overwhelmed.
You’re not quite sure that that your car is on the right road, heading to the right destination. You’re not sure which route to take – or which highlights to stop at on the way.
You know you can’t do and see everything on your journey – so you need help working through the process of getting clear on which sights are the right ones for you, and how to fit them into your schedule.
Heck, honestly, you might not even be sure you’ve got the right car for the trip!
SHIFT will help you with all this and more.
The course is broken up into 4 weeks of lessons that take you through 4 aspects of your business.
Week 1: The Road Map – Where you’re going.
We focus on the ‘bigger picture’ – things like your core values, business/brand story, niche clarification, and business planning.
Week 2: Packing the Car – Have you got the right stuff for your trip?
We look at the nitty-gritty details of your business – do you have the right products/branding/copy/tools/pricing/etc. in place to move in the right direction and tell your story clearly to reach your ideal customers?
Week 3: The Trip Plan – How are you going to spend your time?
This week’s all about time management. Do you have the right systems/processes/support structure in place to maintain and grow your business the way you want to?
Week 4: The Slideshow – How are you going to tell your story to those who want to hear it?
Marketing is what this week is all about. By this point, you’ve crystallised your story, revamped your time management, gotten the details right – so it’s time to get the word out in an intelligent, non-time-wasting and targeted fashion. We’re focussing on customer communication, PR, visual marketing, and giveaways with a lesson devoted to using Instagram strategically.
For more of a breakdown of the course, head to the course page here.
SHIFT is specifically geared for handmade business owners who sell primarily online. Alternatively, you do at least sell online, even if you focus on wholesale or markets.
It will also be valuable for artists, designers, vintage sellers, OR those who have a creative service-based business.
Course Alumni, Starry Raston, said of SHIFT: “I think SHIFT is the perfect course for anyone who has already established their business but needs to raise it to the next level.“
Early bird registrations – those who sign up within the first 24 hours – also get a bonus – a copy of the ‘Break it Down: Get it Done’ business worksheets by Elle Roberts (who is one of the guest teachers in the course). These worksheets aim to help you break down big tasks into small, manageable steps to ensure you get them done. (BONUS HAS ENDED)
To register for the March class,
Registration is open now, and closes Sunday the 8th of March at 9am AEST. (That’s Saturday night for those of you in the States + Canada.) The course kicks off March 9th first and runs for 30 days. As with all of my courses, you get lifetime access to both the content and the private course forum.
If you’re joining us – see you in the course!
P.S. If you’ve done Set Up Shop, and you’re ready for ‘what’s next’, SHIFT is the course for you.
P.P.S. If you have any questions about the course after reading the course page and FAQs, just leave your question below or email me, and I’ll get back to you asap.
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)