When you sell online, you simply cannot afford to have anything less than stellar photos of your work.


But what if you’ve never been taught anything about photography?

You’re used to just using the auto setting, pointing-and-clicking, and living with the results. You’ve never been taught how to use those camera dials… what backgrounds, framing or lighting to use… and editing, what editing? Eep!

You find photographing your products frustrating and stressful – because you just don’t know how to get your photos to look how you really want them to – or even what you want them to look like!

But when you try to find the answers, they are either way over your head – written for experienced photographers – or just not geared towards the creative business owner who does it all themselves.

You need a simple, plain-English guide that answers all your product photography questions – and allows you to use the camera you already have – while making it easy to work out what you want and how to make it happen.


This Guide is the answer you’ve been searching for.

Thank goodness someone has written a plain English guide on how to take great product photos!

Not only is the information on camera use and setup invaluable but the tips on editing photos is brilliant. Often this is the piece that is missing for a lot of us.

Thank you Jess and Jeffrey for taking the time to put this together.

Wendy Thomson

The Art of Beading

The Create & Thrive Guide to Product Photography has been written for the beginner-to-intermediate product photographer.


The author – Jeffrey Opp – not only holds a Fine Arts degree where he majored in photography, he’s also the professional photographer behind Mister Scheimpflug – where he specialises in product photography and business portraits.

Jeffrey’s put together a truly excellent guide that will help you elevate your own product photos from ‘just okay’ to ‘freaking awesome’.

I’ve been selling through Etsy for a few years now, but the quality of my photos is still a work in progress.

I was excited to find this guide and worked through it page by page.

Jeffrey goes through the basics in an understandable and succinct way and I’m looking forward to putting some of his suggestions into practice.

And perhaps finally figuring out what all those buttons on my DSLR actually do!

Donna Duncombe

The Spotted Hook

So, what’s inside? 

Jeffrey covers topics including:  

  • A Brief Introduction to Camera Types
  • Camera Modes
  • White Balance
  • Focus
  • Macro
  • Depth of Field
  • Backgrounds
  • Lighting
  • How Do I Photograph…
  • Editing Basics


Here’s a peek inside…

How is all this going to help you make your product photos a whole heck of a lot more fabulous?


Have a read of the changes Annaig was able to make to the photos she already had… easily!

Taking good product photos has been a bit of a struggle for me for a little while. I got a decent camera and have a set up I am pretty happy with but some days I will get great photos and other times they are all yellowish or blueish. Now I know why,  I know how to fix it and actually did just that!

The guide is really easy to read and understand. Maybe it was just me losing something in translation from my camera manual but it never really explained how to do things and only gave minimal explanations on the symbols and settings.

This afternoon after reading the Product Photography e-book I went over my set up and the way I normally use my camera. In about 30 minutes I tried a couple of settings as suggested in the guide to trouble shoot my issues with lighting (happy to report it is now completely fixed) and as a bonus I have a couple of options of depth of field to choose from because now I know what that means and can use it!

I thought the e-book may be mainly about the various types of cameras and technical aspect of taking good photos – but I was wrong. The chapter on how to set up your products with the right background and environment was a real eye opener. Of course I have thought about it before taking my photos but never in so much detail. The photos used in this section are excellent illustrations of the wide variety of sets that can be used for product photo from big life size items to little detailed jewellery image.

The extensive FAQ sections is also really interesting because Jeffrey answers a lot of questions about all aspects of products photography. It covers a large range of materials from jewellery to quilts to getting a sense of scale of your items.

I may sound a little over enthusiastic about it but I am so happy to have finally got the answers to the problems I have had with my products photos!

For a change I am really looking forward to re-photographing all my products and update my online shops because I know it will make a big difference and that very soon I will be happy with my photos.

Annaig Bidan

Annaig's Gemstudio

Yes – there’s even an extensive FAQ section – with questions from YOU, the creative business community – as well as a glossary that explains any camera terminology you may not have come across before.


Jeffrey answers common questions, such as:


  • I struggle with my long necklaces, how to get something thin and detailed into a picture, but still focusing on the product, not the model/ background?
  • How do I photograph glass, ceramics and things that reflect?
  • How do I photograph silver or white jewelry? What is the best background for them? Also, to use props or not to use props?
  • I would like to know how to get my background to fade from black at the top to gray down low where my items are placed.
  • How do you photograph clothing when there’s not a model available? Flat lay or on a mannequin?
  • What’s better: white vs. a textured background?
  • When using natural lighting, where do you place your object in comparison to sun rays/beams? Also, what are some ideas for backgrounds for items such as housewares and candles (3D objects)?
  • What’s the best way to capture a sense of scale for the customer to get a good idea of what they are getting?
  • If I was going to buy a new lens for my DSLR which one would you recommend and why?
  • What are some tips for those who don’t have the budget for expensive cameras… so how to get the best out of your phone, for example?
  • Is it better to take a photo of jewellery worn or not? On a bust/stand/display type thing… and how can I best deal with the very tricky shiny polished surfaces?
  • Do I need to use a tripod?
  • What kind of lights should I use? Do I need flashes or strobes?
  • How do I achieve a white background?
  • How do I take pictures of large items, like quilts?

More of what your fellow makers think about this Guide…

This is an invaluable resource for anyone wanting to improve the quality of photographs for their online shop.  Covering everything from terminology and functionality of all camera types, to composition and lighting.

It is written in such a way that even an absolute beginner with no photography experience, and just a basic camera or phone can still produce great photos that tell a story.

Many thanks for the great tips!

Sharryn Veto

Pici Papucs

I loved reading the Create & Thrive guide to product photography!

My Dad first let me use his precious camera nearly 20 years ago and I’ve had a passion for photography since, but product photography is something that is still somewhat new to me.

The guide contained some great tips about lighting and styling that I’m looking forward to implementing in my own product photos.

This guide is a great resource for someone who is relatively new to photography and product photography in particular.

Christine Gaul

Dellydot Designs

And here’s a video testimonial from Anthony Hall…

Save yourself years of trial-and-error, and invest in this straightforward guide. It will help you craft truly stellar product photos that will convince your customers to hit that ‘buy’ button.

~ Your purchase will be processed securely via Paypal ~

Your guide will be delivered in the form of a pdf document, with immediate download upon purchase.

 Perfect for reading on your iPad or tablet!

Please remember – this e-book is a tool for you to use – I cannot and do not guarantee the results you see from following the advice given within will be the same as mine or others. Only you have the power to make your business a success. Any and all liability is limited to the purchase price of this e-book.

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