shop fundamentals

What is is: Shop Fundamentals

By: Lisa Jacobs, maker behind Energy Shop Jewelry, writer behind Marketing Your Creativity (and also a regular writer here at Create & Thrive)

What It Includes:

  • 48-page e-book
  • 19-page workbook

Why We Loved It:

If you’re looking for a book that will teach you how to build a strong base for your business, you will love Shop Fundamentals. Lisa covers all the basic information makers need to open (or improve) their online shop, whether it’s on Etsy or their own site. She tells you all the common mistakes people make so that you can save yourself the trouble (and years) of losing sales due to silly things like not researching your keywords correctly. Lisa also shows you how to get into your customers’ heads to write copy that appeals to them and build a relationship that has them coming back again and again. Shop Fundamentals is a very well-rounded book packed with advice that every maker can use, whether they’ve just opened their shop or been in business for five years.

Best of all?

I’m all about worksheets and Lisa created a lovely workbook to accompany her e-book so you can work your way through every chapter. She was even nice enough to include a bonus worksheet that gives you prompts to keep you moving forward day after day.

Check out more about the guide here.


C&T Trees: 4 out of 5!

4 trees




Lisa is giving away a copy of her Shop Fundamentals ebook to a lucky Create & Thrive reader!

Enter below to be in the running…


a Rafflecopter giveaway


{A note from Jess: There are a phenomenal amount of useful and informative books/ebooks/courses out there – so how do you choose which ones are right for you? Megan & I decided to start a monthly review series here on the blog where we share our favourites with you. If you know of a great book or info product out there that you think we should take a look at, make sure to contact us and let us know about it!  Disclaimer: C&T is an affiliate of some of these products. We give honest reviews and only recommend stuff we think is genuinely useful and practical.}

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