to do

It’s incredibly easy to get bogged down in the everyday tasks of running your business but if you’re only getting the busy work done and forgetting the business work, you’re going to feel stressed. Stressed, tired, and cranky.

What if you could restructure your to-do list to focus on the business work? Not only would you FEEL more productive but you’d be helping your business much more than by running around like a headless chicken doing your busy work.

First, let me clarify busy work. Busy work is anything that needs to be done but isn’t important.

For example, busy work is:

  • Scheduling social media
  • Writing blog posts
  • Running errands
  • Cleaning

By contrast, business work is:

  • Photographing new work
  • Packaging orders
  • Pitching the media
  • Pitching shops
  • Designing a new line

See the difference? If your day is filled up with the first set of tasks, how will you ever get anywhere? Instead, you need to ensure that you make time in your day for the important work. For me, that means I start my day doing the one big task that I need to do. Sometimes it’s making a new pattern. Other times it’s pitching a shop for a wholesale account. Today it was following up with the media I pitched for the holidays. By doing this big, important task first, I know that no matter what happens the rest of the day (a sudden errand pops up, I take a long nap, or I get sucked into my ‘busy work’), I have done the one thing on my list that will continue to propel my business toward success.

Not sure if this will work for you? Well, if you end each day wondering where all your time went and look down to see half of your to-do list still unchecked, then I highly recommend giving it a shot. It can’t make you any less productive, right?

(Photo credit: Little Print Design)

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