Being an entrepreneur is all about pushing forward and nurturing your business.
Sometimes things get hectic because we are doing and keeping track of so many things. It can get so crazy sometimes we forget the basics, or we forget to take a look at what we are doing, how we can improve it and how we can make it exciting again!
Like any good relationship, it’s important to invest in it and keep it exciting and fresh!
Here are some simple things you can do to keep it fresh.
Splurge on it.
Running a business means taking chances in creativity and in finance.
And being creative with finances… you want to work within your budget, sure, but don’t be afraid to splurge sometimes! Investing in some new packaging or higher quality materials can add sophistication and value to your brand. If it’s going to enhance your product’s look and feel, it’s worth it! If it is going to make your life substantially easier, it’s worth it. Have you been wanting to travel to a show or conference? Why not?!
Invest in your business, treat your business to nice things!
Take it Out and Introduce it to Some New Friends.
Everyone needs friends, including businesses!
It’s important to have allies and “friends in the biz” who get it, people you can discuss this unique and crazy world of entrepreneurship with. Join or organize a local meet up group of fellow business owners.
I’ve been attending monthly meetings with fellow creative entrepreneurs and it is always informative, motivating and reassuring. Take your business relations off line and cultivate community locally! Get out there, it’s good for you.
Give it a Little Pampering.
You know how you feel really great after a manicure, or a haircut?
A few little spruces can go a long way for your business too! Updating your avatar, banner, graphics and other imagery on your website and social media outlets can be an easy way to spruce it up!
Brightening or retaking photos that aren’t working or swapping photos are some other easy ways to give your business a tiny face lift. How about copy? Edit your profiles and product descriptions to liven them up! Simple, little touch ups can really go a long way.