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My own jewellery has been picked up and featured on Buzzfeed, Ring to Perfection, and in many other places, but that wouldn’t have happened if I hadn’t put in the work to have eye-catching product photos.
Of course, that’s only part of the story – and my guest today, Danielle Spurge of the Merriweather Council has got plenty of experience and knowledge to share with you on this topic.
She’s been featured in stacks of places, and in this episode she’s sharing her advice on how to leverage your Etsy shop OFF Etsy to get seen and grow your business.
I share a couple of stories from my own businesses to illustrate the point – for example, for my own jewellery business, my mailing list and social media aren’t a big part of my marketing… what?! Yep – and I’ll explain why, and what I do instead.
If you’re unsure of what marketing strategies and avenues would suit you best, this episode will give you some food for thought that will help you get clearer on what will work, and what won’t.
P.S. If you’re not already a Thriver Circle member, the $1/7-day trial offer is still available – but only for 2 more days!
Like – you’re not quite sure what to say to really explain how awesome your product actually is?
In this episode, you’ll learn a key tactic that will make your product descriptions SO much more powerful and persuasive – and it’s called the benefit statement.
My guest today is Shannon Bush, who has been working with businesses of all shapes and sizes for over 10 years, helping them overhaul their messaging and grow their reach.
In this episode, we talk about her concept of magnetic, or ‘lean in’ marketing – how to draw people to you rather than pushing them away with shouty marketing tactics – and we go in-depth on the process of crafting a benefit statement for your products and business.
So get your notebook ready, and prepare to create powerful product descriptions that will tap into the wants and needs of your ideal customer, and get you more sales!
(P.S. I totally used Shannon’s tactic to write that last sentence…)
And so we reach the end of our journey – the final episode of the #MakingItPodcourse!
In this wrap-up I encourage you to reflect on the key takeaways of the last 4 weeks, and work out actionable steps you can take moving forward to improve your business.
Also! I’m giving you the chance to take a peek behind the curtain of the Thriver Circle for just $1!
For a limited time, I’m offering a $1, 7-day trial of the Circle – so if you’ve been thinking about joining the community, you can do so for a steal.
This trial is only available for a limited time, so don’t miss out 🙂
Listen to the Wrap-Up Episode!
Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.
I’ve created this course specifically for makers – those who create handmade goods to sell.
To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.
I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.
I hope it helps your handmade business to thrive!
If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.
You can find out more about the oodles of benefits of membership right here.