#MakingItPodcourse: Marketing | Lesson 20: How to Use Social Media

 

This is a big one – how to effectively use social media as part of your handmade business marketing. Welcome to #MakingItPodcourse lesson 20!

In this episode I outline some general tips to help you use Pinterest, Instagram, Facebook etc. to get the word out about your business.

If you want to get deeper into Instagram in particular, don’t miss my #CTMonthInTheLife challenge starting August 1st!

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 20:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

#MakingItPodcourse: Marketing | Lesson 19: Use Your Mailing List

Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow?

You don’t OWN your IG, FB, or Pinterest accounts. But you can own a mailing list. The people who sign up have chosen to give you their email, and access to their inbox, and no-one but that person themselves can take that away from you.

In today’s #MakingItPodcourse lesson I discuss the vital importance of having an email list you can use to market your business.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 19:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 18: Improve your SEO

If you want to make sure your products get found, this is a crucial lesson!

On the #MakingItPodcourse today, we’re talking about Search Engine Optimisation – and how to make sure you’re optimising your product listings (and posts on IG and Pinterest) so that they get seen by your ideal customer.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 18:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#CTMonthInTheLife – A Photo-a-Day Instagram Challenge for Makers – Starts August 1, 2018!

 

It’s back! I’m once again running a month-long Instagram #photoaday challenge for makers in August – #CTMonthInTheLife.

I first ran #CTMonthInTheLife back in 2014, and the response was amazing! I ran it again in 2016, and now, it’s time to bring it back for another year.

This challenge is for makers, artists, and creatives of all stripes.

I know how much I love seeing behind the scenes of other creatives’ lives and work, and I know I’m not alone in this bit of loving sticky-beaking, right?

So, I created this challenge as an opportunity for you to share all sorts of behind-the-scenes snapshots of your work life with us.

I want to see a month-in-the-life of your work. I want to see your space, your materials, your life, your passion. I want to see what motivates you, what your materials look like, what you DO every day!

Who wants to play?

 

Join me for #CTMonthInTheLife!

 

How to participate:

 

1. Share the image below on your Instagram feed. (And why not share it on FB to your Page… and on Pinterest or Twitter, too? This isn’t compulsory, but it will help to get your friends playing, too!).

2. Follow @CreateAndThrive on Instagram. I’ll be posting each day’s prompt to the feed to remind you to take your photo!

3. Post your response to each day’s prompt on your own IG feed (and some folks are creating a #CTMonthInTheLife Pin board, too – and you can push the photo through to your FB page).

4. Make SURE to tag every challenge image #CTMonthInTheLife – I’ll be choosing my 4 faves and re-posting them to the C&T IG feed each day, and sharing some on my Stories, too 🙂

Even if you don’t think you can participate every single day – no worries! Just jump in where you can, when you can.

The point of this challenge is to have fun – not add another think to your to-do list that already feels overwhelming. If you’ve been wanting to get into the habit of posting daily on IG, or you’ve struggled with ideas for what to share, then this is designed to help you get in the IG groove!

I’ll be posting each day’s prompt on the Create & Thrive IG account throughout August with a little blurb that explains a little bit about what it is. Most of them are pretty self-explanatory though!

We’ll kick off on August 1st, and play through till the 31st.

Please be aware that I’m running on Australian Eastern Standard Time – so for those of you on the other side of the world, we’ll be a little ahead of you time-wise – but just play when each day rolls around in your timezone!

 

Make sure you’re following the @CreateAndThrive IG account.

 

I can’t wait to peek inside your creative lives… will you be joining us?

 


 

 

#MakingItPodcourse: Marketing | Lesson 17: Improve your Visual Marketing

Today’s #MakingItPodcourse lesson is all about visuals.

In an ever-more visually-saturated world, we need to have stellar imagery to stand out from the crowd.

In this episode I focus on talking about why you need to improve your branding and photography in order to have a successful handmade business (and share some tips to help you improve!).

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 17:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

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