[143] Growing a Jewellery Design Business with Priyanka Kedia of AYVA


Today’s story is of a woman who has come full circle.

Priyanka hails from a family of jewellers in Mumbai, but calls San Francisco home.

After working in a corporate career, a certain life event made her realise how meaningful jewellery can be… and started her on a journey of creating her own jewellery design business.

Her brand, AYVA, is now stocked in stores all over the USA, and today she shares her story of becoming an entrepreneur and a designer – and all the ups and downs along the way.






Quotes and highlights from this episode:

  • It takes time to find the right match for your business when outsourcing product manufacturing.
  • The most difficult part of the process is finding the right place and you have to trust that they will do as good a job as you will do yourself.” {Priyanka}
  • Priyanka took a year to research and plan for her business but in the end she just had to launch.
  • “You have to throw perfection out the door when you are an entrepreneur.” {Priyanka}
  • Trade shows can be a good place to make connections with potential wholesalers.
  • Be confident, persistent and resilient when sourcing wholesalers. Rejections will happen.
  • “Jewellery is not necessarily just an accessory. It’s such an important object – it holds life’s best memories.” {Priyanka}
  • Work life balance may happen over weeks rather than days.
  • Priyanka is able to work with her teams overseas once her children have gone to bed.
  • Your business goals will shift and change as your business grows.
  • “You have set goals, but you’ve got to be flexible with them as well.” {Jess}



[142] Success Story: Bare Hands Bracelets


In this month’s success story, I’m sharing the story of David Wright of Bare Hands Bracelets.

David is an ex-tradie, and he has created a successful business by focussing on a niche – making leather bracelets for men and women with personalised silver beads.

In this episode, I share the inside story of how David started and grew his handmade business.



Check out David’s website here: Bare Hands Bracelets.



[141] Grow your Side Hustle with Chris Guillebeau


In this episode I talk with the master of the Side Hustle – my friend Chris Guillebeau.

Chris has been running one side hustle after the other his whole adult life. These days, amongst other things, he’s a well-known author, blogger, and the host of the Side Hustle podcast.

I met Chris at a Problogger conference many years ago – and in fact, a conversation with him at that conference was one of the key moments that helped me decide to start Create & Thrive!

So it’s quite poetic that I am now welcoming him as a guest on the show to talk about business, life, and the power of having a side hustle.

Don’t miss this episode – Chris is full of awesome wisdom and knowledge from the thousands of small business owners he’s talked to, interviewed, and worked with in his career.



Win a signed copy of Chris’s new book Side Hustle!


I’m giving away 2 signed copies of Chris’s new book. There are 2 ways to enter:

  1. In the Thriver Circle – just search #Chris to find the entry post.
  2. During my monthly public live Q&A on the Create & Thrive Facebook Page. RSVP here to join in, and be in with a chance to win.









Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.


Quotes and Highlights from this episode:

  • You don’t have to quite your day job to launch a creative business.
  • There is value in building security before leaving your day job to start your side hustle full-time.
  • “There is nothing wrong with keeping the day job and slowly building this business on the side” {Jess}
  • A day job will allow you to try different things and experiment rather than putting too much pressure on your new venture.
  • “Be willing to take action even when they are no guarantees” {Chris}
  • Your first side hustle may not where you ultimately end up. Don’t be afraid to ty new ideas and discard those that don’t work or feel like a good fit.
  • Chris shares a story for his first side hustle.
  • When selling your goods promote the benefits of your product before the features.
  • “What emotional need does this purchase meet for someone?”{Chris}
  • Everyone is capable of starting a side hustle – if you don’t have all the skills required you can learn these.
  • “You don’t have to pick the content or topic that you are most passionate about. You can just be excited about learning how to do this (building a business)” {Chris}
  • Investors and starting capital are not essential to start a business.
  • “You don’t have to live your life the way others expect” {Chris}
  • Find Chris online here.
  • Check out the Side Hustle School and book!



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