Registration is open for Set Up Shop!

1-Set Up Shop

It’s time… registration is now open for Set Up Shop!

I sent out a sneaky email to the C&T list yesterday, and we’ve already got an amazing group of women signed up and ready to go on July 1st (thank you, everyone who’s already registered!).

Everything you need to know is on the course page here.

Also! If you register in the next 6 hours, you’ll get a nifty bonus – a FREE copy of my ‘How to Run a Rockin’ Mailing List’ ebook. Ace! (Offer ends 1pm Monday 24th June, AEST.)

Now, if you’re worried about cost, I want to reassure you, I have not made this a ridiculously expensive course to take… in fact, the Silver Membership will cost you less than $3 per day over the 30 days.

I feel very strongly that this course should be affordable for everyone – I did NOT want lack of money to hold you back from participating!

For those who want that next level of support, the Gold and Platinum levels are also available… but due to my limited time, they are limited to only 20 and 4 places respectively. (And a number of them are already sold!)

Head on over here to lock in your place now

Additionally, I’m SO pleased to let you know that I am again offering a mentorship to one of my July Set Up Shop graduates… To be eligible for this mentee spot, you simply need to sign up for the July course – at any level!

I know you are ready and willing to get serious about your business – that’s why you’re here – you just need that little bit of help and guidance to take your business to the next level. That’s what I’m here to provide.

I’ll give you structure and guidance, you’ll bring your unique passion and drive – and together we’ll craft a beautiful shop that will highlight your fabulous creations in their best light.

Last time I ran this course, I was blown away by the revelations, quantum leaps, and collaboration that happened in the lives and businesses of my students. I have no doubt you’ll do the same – and you’ll join past graduates in our exclusive Set Up Shop Facebook Group, too!

I can’t wait to see you in the course and help you transform your shop into something you can be immensely proud of as you take your next step on the path to crafty business success!

Jess xx

P.S. Click here to check out the prices and membership level deets.

P.P.S. If you’d like to know what it’s like to take the course, make sure to have a read of the course page – there’s lots of feedback there from wonderful ladies who took the course last time. Also, have a look back through the last week of blog posts, where a few of my previous Set Up Shop students have shared their stories in more detail.

P.P.S. If you register in the next 6 hours, you’ll get a nifty bonus – a FREE copy of my ‘How to Run a Rockin’ Mailing List’ ebook. Ace! (Offer ends 1pm Monday 24th June, AEST.)

Set Up Shop Success Stories – Annaig’s Gemstudio

annaig

My Set Up Shop e-course is running again this July, and preparing to run it again got me thinking about my April students.

I’ve been hearing some fantastic success stories from them recently, so over the next few days I’m opening up the floor to let them tell you their stories – starting with where their business was at when they started the course, and detailing how their business has changed thanks to taking the Set Up Shop course.

Today we hear from the lovely Annaig, who’s been a gemcutter and jeweller for many, many years.

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I spent a while tossing between doing the course and not doing it. I had set up my Madeit shop and had a few sales already while my Etsy shop was sitting there doing nothing.

What decided me to sign up was the shop review (Annaig chose the Gold level Membership, which includes a shop critique).

I have been admiring Jess’ shops for a while and seeing how successful she is I couldn’t help but want her to look through my shop to see what I should work on.

Best decision EVER!

annaig words

Going back to the beginning one little baby step at a time made it really easy to work things through while still doing my normal work during the day.

Some things were really easy as I had already thought about them when I set up my shops in the first place… but a lot of other things required a bit more work.

I had previously put some of those in the “too hard basket” – but when you are walked through it suddenly it is not that hard anymore!

Having a business is hard work; and while making things is fun and rewarding the business side is not always so enjoyable… but it cannot be ignored.

Through the course I worked out a blueprint of what I want my online shops to become. I now have the tools and steps to get there.

annaig ring

It feels pretty good not to have that “is it the right thing to do” doubt hovering at the back of my head.

What I didn’t expect was the incredible support and inspiration from all the participants of the course in the private Facebook group. We were all going through the same things and it was an eye opener to realise that I was not alone thinking this is hard!

Having a few new friends helping me through the tough lessons was incredibly valuable. Also with so many more people looking for additional info we all got to share many useful links.

I can also tell you that having a few extra sets of eyes going over my new descriptions, shop policies or photos was priceless. No more questioning whether it makes sense or not because they told me.

I “met” some amazing talented ladies in the group and in itself was well worth signing up to the course.

The shop review that Jess did at the end of the course was incredibly helpful. It gave me a great sense of achievement on things I did well but most importantly I know what I need to work on further and how I can improve my shops.

Annaig – Annaig’s Gemstudio

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To see when Set Up Shop is running again, click here.

Set Up Shop Success Stories – Dazzling Dezignz

helping me grow - Copy

My Set Up Shop e-course is running again this July, and preparing to run it again got me thinking about my April students.

I’ve been hearing some fantastic success stories from them recently, so over the next few days I’m opening up the floor to let them tell you their stories – starting with where their business was at when they started the course, and detailing how their business has changed thanks to taking the Set Up Shop course.

Today is a very sweet story from Elisa of Dazzling Dezignz – thank you for such a lovely write-up of your experience, Elisa!

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I found Jessica on the internet one day while I was surfing. I canʼt remember the steps that led me to her but letʼs just say when I found her I signed up for everything she had to offer!

From the beginning, I could tell she was a woman who knew her stuff and I wanted to be just like her… literally!

When she sent the email offering her Set Up Shop course I wasnʼt sure if I would be able to devote the time needed to properly implement it.

I sent her an email telling her as such and asked her opinion.

She was very forthcoming and said that she would be offering it at a later date if I wanted to wait.

Well, I didnʼt want to wait – and Iʼm sure glad I didnʼt!

coffee spoons - Copy

For the past three years I was operating a jewelry business that was going very slowly.

I would get tons of compliments but not nearly enough sales.

The very first day of the course I decided to change direction and with Jessʼ help and daily emails I am averaging “almost” a sale a day!

She helped me to actually take that leap and change the course of my business and I looked forward to receiving her emails every day so much that I made sure I had the time to work on them!

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Some of them were already implemented but others I needed to do a lot of work on.

Like social media! That is my biggest challenge but I am trying and the lovely group of ladies that I have met and worked with over that month long course are such a big help!

Thatʼs one of the biggest advantages of this course… the friendships I have made with like minded people who are all in the same boat!

Thanks Jess for offering such a wonderful and inspiring course!

Elisa Mardegan – Keepsake Creator – Dazzling Dezignz

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To see when Set Up Shop is running again, click here.

Set Up Shop Success Stories – The Little Bear Company

Little Bear Company

My Set Up Shop e-course is running again this July, and preparing to run it again got me thinking about my April students.

I’ve been hearing some fantastic success stories from them recently, so over the next few days I’m opening up the floor to let them tell you their stories – starting with where their business was at when they started the course, and detailing how their business has changed thanks to taking the Set Up Shop course.

Today we hear from Tracey and Noeline from New Zealand, who have brought their crafty talents together to launch a brand new business – The Little Bear Company!

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The Set Up Shop course has been a fantastic experience for us on so many levels.

Tracey and I were probably a little different than most of the participants as we were working together on a business. We had a product, we knew most of what we needed to do… but you know how it is: you seem to take one step forward and three backwards.

Bears Group Etsy PS1

By receiving the lessons in daily installments, we were able to focus on that specific task for the day.

Some days it caused us anguish as we had to go right back to the drawing board again: other days we found we were on target.

Sometimes it was actually about focusing and making a definite decision so you could move on.

Believe me, there were many in-depth discussions.

Lots of research, and lots of sleepless nights while we mulled things over and made decisions.

I am not saying we have got it right… but we look at things in a different light now.

Green & Yellow Bunny Etsy PS1

So where are we now, having completed the course?

We have:

  • a plan of where we are going
  • a plan for our product range
  • a logo and colour scheme
  • an Etsy shop up and selling
  • Facebook
  • a blog
  • and we know the importance of great photography

We are able to think things through and focus on the task at hand rather than wasting time going around in circles and getting nowhere fast.

The greatest thing about the course was the network of fellow craftswomen from around the world, who shared their ideas, information, and constructive criticism freely, all in the name of helping each other out.

We have just returned from Brisbane where we met up with and had a lovely lunch with one of the girls. That was magic.

We have also just attended our first show since putting everything into practice and the feedback and the sales were really positive.

The course has given us the confidence to know we are heading in the right direction.

It has also made us realise that you continually learn to ensure that you improve and are successful in what you are doing and you never give up.

And when things get tough… you put a call out to the Set Up Shop girls and support is there.

Tracey and Noeline – The Little Bear Company

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Set Up Shop runs again this July. Registration is OPEN NOW.

C&T Q&A – Blogging?! Should I use Blogger or WordPress? And why?

blogger or wordpress for blogging and why

Today’s question is from Suzie, who writes:

I  just wanted to ask a quick question regarding blogging. I currently have a blog with Blogger (which I haven’t done much with lately partly due to personal reasons, partly due to this), but am serious thinking about setting up another one as the one I currently have doesn’t quite work for the two businesses I’m trying to develop (handmade & supply). But I am not sure what my options are?

I am thinking about setting up a stand-alone website as well as the blog, so am thinking combining the two might be an option, but as for which sites/programs to work with I’m not sure…

I’ve heard about WordPress, but am not sure if that’s much better then Blogger, and if it is, what’s involved in getting started and if it’s suitable for me. Would love your thoughts/help with this…

Many thanks in advance!

Anyone who’s ever been to one of my talks knows the answer to this question, because it is always a point I stress.

If you’re serious about your business, you need your own website.

I believe that the easiest way to make your own website with a blog built-in is to use the WordPress.org software.

When you’re just starting out with blogging, and you have no idea if your hobby is going to become a business – or you’re just blogging for fun, not profit, then Blogger is a fine choice to get you started. It’s simple, free, and allows you to share your thoughts with the world with almost zero technical know-how.

However, as Suzie has discovered, once you start thinking about making money/running a business, you soon realise the limitations of Blogger.

My main gripe with it?

You don’t own it.

Google could turn around tomorrow and shut it down (it happend with Google Reader, despite the millions of people who were using it). Now, I don’t think it’s likely, but the fact of the matter is – if you use a third-party, free site to blog on, you don’t have ultimate control.

It also doesn’t look as professional to have a domain name with a .blogspot.com tacked onto the end.

You should see your website/blog as your online home – the hub to which all things lead (social media, mailing list etc). It’s the one place you are free to tell your story at length, any way you want to.

It’s also the place where you’ll be most likely to add new subscribers to your mailing list – a MUST for any online business.

Solution! Find a good, inexpensive hosting service like Dreamhost (who I use), Bluehost, Hostgator and the like, who offer a one-click install of WordPress on your site. And you’ll often get one free domain included when you sign up – bonus!

You can also easily set up a shop on your site by using software like Ecwid.

As to the question of how to do all of this?

That would take an ebook to explain.

In fact, my Set Up Shop students get THAT VERY EBOOK as part of one of their lessons.

If you’ve got a bit more time on your hands, and are happy to muddle through it by yourself (like I did!) it’s simply a matter of sitting down with our ol’ friend Google and asking it any questions you come across during the set-up process.

It might take a bit of trial and error – and messing with your website can become addictive, be warned! – but if you’ve got a smidgen of technical know-how and know how to use Google, you’ll figure it out.

I’d love to hear how you navigated this issue in your business – do you use Blogger, WordPress or another service to blog on?

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