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If you had to sum up your business in 60 seconds, you’d say…

Have you heard of an ‘elevator pitch’?

Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so.

I don’t know about you, but often people will ask me – “so what do you do?” And I’ll sit there tongue-tied for a few moments while I work out just what the heck to tell them.

I still suffer from a fear of telling people that I’m “just an artisan/crafter”.

Which is, really, rather ridiculous. I guess I’ve got a little hubris going on, and am afraid that people won’t take me seriously like they did back when I could say “I’m studying to become a scientist” or “I’m a teacher”.

The fact of the matter is – yes, I am an artisan, a maker – but I’m also much more than that, and I’ve struggled to fit all that I do into a short paragraph when confronted with that question.

I decided it was about time for me to come up with my own ‘elevator pitch’ so I didn’t need to sit there tongue-tied in future.

My elevator pitch is:

“I’m a creative entrepreneur and silversmith. I create sleek, modern, eco-friendly sterling silver jewellery under the brand Epheriell, and I teach people how to have a successful online handmade business via my site Create & Thrive. I’m passionate about helping people realise their dream to have a lifestyle and business they love, like I do!”

I’m happy that this statement does a great job of summing up not only what I do – but how I feel about it. It’s probably a little ‘close-ended’ to be a traditional elevator pitch – but hopefully this statement would leave the listener wanting to know more about me and what I do…

So – what would be in your elevator pitch? Consider:

  • what you do
  • who are your customers/target market
  • what makes you special/sets you apart
  • what’s your story
  • what emotions do you want to convey

Need a little more help? Why not try the Harvard Business School elevator pitch builder


{image by Stefan Witte}


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



Oooh I LOVE this idea Jess!


I struggle with this all the time as I am (depending on who I am talking to and where I am at the time) an IT Trainer, Artist, Textile Artist, Knitter, Sewer, Blogger, Online Shop owner, Craft Tutor … All rolled into one. Wish I could ind one word to sum it all up :0)

What say you?