From Megan:
- What I Needed to Conquer to Conquer Our Biggest Launch Yet – Tara Gentile (Get ready to have an amazing next launch of your holiday product.)
- Google Benchmarking: How to Use This New Analytics Tool to Spy on Other Business in Your Industry – Laura K Roeder (Yep, another tool but this one is pretty neat!)
- Biz Ladies: Improving Sales by Understanding Conversion Rate – DesignSponge (I personally have yet to embrace knowing my conversion rates but this article changed my mind.)
From Jess:
- How One Startup Found Success by Making an Obsessive User its CEO – Wired (A really fascinating read!)
- Don’t Let Tone Ruin Your Support Interactions – Help Scout (As makers, we’re the front man for customer support. Make sure you’re not putting off your customers.)
- Being a Rookie is an Asset – 99U (An amazing talk by Susan Gregg Koger that will give you a new way to fight the imposter complex.)
