C&T Q&A – What makes YOU subscribe – and stay subscribed – to a mailing list?

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Normally, it’s you asking and me answering.

But this week, I thought I’d turn the tables!

You may have noticed that we’ve been talking mailing lists this week on C&T, so I wanted to continue the discussion and ask you:

What makes you subscribe – and STAY subscribed – to a business mailing list?

Food for thought:

  • What sort of incentives encourage you to subscribe?

  • How many emails are too many… and how many are not enough?

  • What sort of content do you enjoy reading in email newsletters?

  • What sort of content turns you right off, and makes you hit the ‘unsubscribe’ button?

  • Think about which newsletters you ALWAYS open – and those you almost NEVER do – what is the difference between them?

By thinking about why YOU sign up and stay subscribed, it will help you work out the sort of content you should be sharing in your own email marketing. Would you read your own newsletters??

Share your thoughts in the comments below!

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