Get 10% off a Shop or Website Critique in February

Happy February, all!

I hope you had an awesome start to the year, and that your business is doing well.

Speaking of that…

If there’s one thing we all need to do – and do well – it’s to have an awesome website & shop to highlight our business online.

I’m in the midst of re-designing all of my sites at the moment (next up, Create & Thrive!) and it’s a big task… but an important one.

People do judge your business by how your site looks… and they do it within just a few seconds.

So – is your website catching people’s attention?

Is what you sell super-clear?

Do you make it easy for people to navigate it?

If you’ve got an Etsy shop (or a shop on another venue) are you taking advantage of the personalisation features?

Are your photos showing off your products in a way that invites people to click and find out more?

There are SO many elements to building a successful site and shop online.

But when we’re in the midst of it – when we’ve done it ourselves – it can be really hard to take a step back and objectively evaluate all of these things.

This is where I step in and raise my hand 🙂

The only direct service I offer is shop & website critiques.

I call it my Shop Scrutiny Service.

 

This month only, I am giving 10% off the cost of critiques to the members of my community – the Thriver Circle.

 

‘But Jess – my site isn’t ready for critique yet, argh!’

or

‘But Jess, I’m taking Set Up Shop with you in March to set up my site… what if I want that site critiqued?’

If you’re not quite ready right this minute? I’ve got awesome news for you!

If you sign up for the Circle and buy a critique during February, you can schedule it up to 6 months in the future.

So, you can book a date anywhere from now until August 31st, 2018.

Once you’ve bought your critique, I’ll get in touch, and we’ll schedule a time that works for you.

I do have limited time in my schedule to get these done, so it will be on a ‘first-come-first-served’ basis for those of you who want it straight away.

 

If you want to take advantage of this offer, simply:

 

1. Click here to join the Thriver Circle. If you don’t know what the benefits of membership are, click here to find out.

2. When you log in, there will be a link on the Welcome page to a post on the Circle blog that will give you a discount code.

3. That post will also include the link to follow to purchase your critique! You can see the 2 options for critiques right here.

 

This discount will be valid from Feb 1st to Feb 28th, 2018, and ONLY to current members of the Thriver Circle.

So, if you want to get an expert eye on your online shop or website, this is an awesome opportunity – I’d love to help you make your online presence the best it can be!

~ Jess

 

[109] The Digital Tools I Use to Run my Businesses – 2017 Edition

 

Do you ever wonder what digital tools and software other people use to run their businesses?

I do – and I get asked about various and sundry software solutions a lot, too. So, this week, I decided to do a big round-up of all the digital tools & software I use to run my own handmade business – and Create & Thrive, as well.

I discuss what I use and why in detail in this episode – covering social media tools, website design, shopping carts, time management, photo editing and graphic design, file storage, audio & video recording and editing, outsourcing, book-keeping… and more!

Take a peek behind the scenes of my businesses, and see how I keep everything running (mostly) smoothly!

P.S. While finishing these shownotes, I realised I left one or two things out of the ep. I’m sure more will come to mind, so I’ll update the links below if that happens!

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 


 

Quotes and Highlights from this Episode:

 

FYI if I have (R) next to a link, this means it is a referral or affiliate link. This means that if you click that link and sign up to the service, I get some form of reward. If you’d prefer to avoid that, just google it.) I am only listing and recommending tools and software that I use myself and would recommend to others wholeheartedly.

 

Digital Tools/Software I use to run all my online businesses:

  • My main social media are Instagram, Facebook, and Pinterest. I used to love and use Twitter a lot (not so active on there now) and I have a Google Plus account. I’m also starting to use YouTube more.
  • Handmade sales venues: Etsy (R) (I’ve also sold on Hatch.co, Dawanda, madeit).
  • My own websites are created with WordPress self-hosted, and I’m currently transitioning to Divi Theme (R)(and lots of plugins – I’ve used a free theme called Pinboard previously on some sites).
  • My web host is Dreamhost (R). I’ve been with them for over 10 years and have always been happy with their service.
  • My current shopping cart on my e-commerce website is Ecwid, but I’m moving to WooCommerce.
  • I use E-junkie & Paypal to sell my C&T courses, ebooks etc.
  • I use Trello to keep track of my work and life, and I also use the Cal app on my android phone as my appointment-keeper (as well as some paper in my office – a whole-year wall planner and a weekly desk planner).
  • I use focusbooster on my computer when I really need to get stuff done – it’s a pomodoro-style app. I schedule work periods of 45 min and rest periods of 15 min each hour.
  • I use Canva for all my graphic design.
  • I use Picasa (now transitioned to Google Photos) for most of my product image editing.
  • I use GIMP for any image editing I can’t do with Picasa or Canva (it’s sorta like a free version of Photoshop – and it’s open-source).
  • I use Snapseed on my phone to edit photos on the fly – especially for Instagram.
  • Insta Downloader is the app I use to repost another person’s Instagram post. It has awful ads, but it works!
  • I use Grum on my desktop to schedule up my Instagram posts once a week.
  • I use Dropbox to store all my business photos and documents so I can access them from any of my devices.
  • I use Google Docs for some of my business docs, too.
  • I currently use Xero accounting software for my book-keeping.
  • I forgot to mention my mailing list software! I use Mailchimp (R).

 

For Create & Thrive Specifically:

 

Download or Listen to this Episode

 

 

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher

[25] 25 Essential Tips for Running a Handmade Business

The Create & Thrive Podcast - Episode 25

I’ve been running my own handmade business for almost 7 years now (my bizaversary is this month!), and over that time I have discovered some hard-won knowledge about how to make the most of your time, your creativity, and what you need to do to make your handmade business the best it can be.

 

Today, to celebrate the 25th episode of the Create & Thrive podcast, I’ve created an epic episode for you, where I outline 25 essential tips for running a handmade business.

I believe that becoming successful is all down to pacing yourself, to being optimistic yet realistic – dream big, but don’t over-extend yourself beyond what’s actually do-able.

I believe that you need to get clear on why you’re doing this – to get clear on your core values, and allow them to guide you in all the decisions that you make.

There is so much goodness in this episode – I really dig down into the principles that will help you to achieve success – whatever that means to you.

 

I have also put together a FREE downloadable e-book from this episode!

 


This is available as part of my  #HandmadeBusinessToolkit – which is packed full of free resources (ebooks, downloadables, and guides) that will help you grow a thriving handmade biz.

The Handmade Business Toolkit is available for absolutely FREE to my C&T email subscribers.

If you’re not already subscribed, just pop your email in the box above and click ‘subscribe’ to get access to the #HandmadeBusinessToolkit for absolutely free!

 


 

Download/Listen to this Episode

 

 

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher)

 

 

 

Quotes and highlights from this Episode:

  • Turning your passion into your business sounds like a great idea but you can run the risk of killing the passion
  • You need to spend quite a bit of time on the business side of things
  • “Are you going to still love it in five years time?”
  • You can get your stuff out there and then you can tweak it and alter it whenever you want
  • “Until you get something out into the world, you’re not going to be getting any feedback.”
  • Are your things what other people want to buy?
  • You need to have a product for sale – not just a business idea
  • “I want to help people find freedom in their own lives.”
  • Get clear on your core values and put them out into the world
  • You may want to create new things which aren’t saleable but you need to make sure you understand that it’s to indulge your creativity and not for your business
  • Remember to be grateful for what you’re doing, especially when you have feelings of boredom or frustrating
  • “Find ways to keep your love and passion burning for your business.”
  • Moving from hobby to business means you might not feel like you can charge the right amount for your work
  • “You might be stuck in an unrealistic price vortex with everyone around you undervaluing their work.”
  • Charge what your time is worth
  • “Don’t hide from working out your prices correctly.”
  • It’s OK to ask for help
  • Paying for workshops and other learning opportunities may be better than using up your time figuring it out yourself
  • SOFTWARE: Xero: bookkeeping software which you pay by the month with lots of great features
  • “Get friendly with your numbers since you want to track how you’re income is going.”
  • If you are growing a business, it’s important to find some joy in the business side of things, not just the creative side.
  • Sometimes you need to get help to make it work and you will earn a little less money for a certain period of time
  • “Think about the stuff you really enjoy and spend your time there but I hope you can find enjoyment in the business side of things.”
  • Getting organised will help you to grow your business with ease
  • “Change and evolve but stick to your core values.”
  • LINK: 4 Systems You Should Have in Place to Ensure You Never Lose a File or Email Again
  • LINK: How to Create a Simple + Streamlined Order Processing System
  • When opportunities come up, go back to your ‘why’

 

[24] Blogging, Content, and Design Essentials with Arianne Foulks of Aeolidia

The Create & Thrive Podcast - Episode 24

Today I am talking with the amazing Arianne Foulks from Aeolidia, with whom I discuss the essential website design and content elements that will ensure your site invites people in and encourages them to want to shop with you.

Arianne has a wildly successful web and graphic design studio, and directs a team of people who craft gorgeous websites for creatives. I invited her on the show because she knows what works! In this episode we talk about logo design, photography, content, and more – all the things which a great website needs to get right.

It’s so important to have your own home on the internet – somewhere that represents your business to the world and tells your business story. But it can be hard to know what to focus on when creating a website, as there are so many possibilities!

Listen in for Arianne’s top tips for making sure your business’s online home is the best it can be.

 

Have your domain name

Quotes and highlights from this Episode:

  • “Have your own domain name even if you have other web presences.” {Arianne}
  • Get your domain name and point it to your primary online presence (e.g. Etsy)
  • Having your own domain belongs to you and nobody else unlike Facebook and Etsy when your shopfront belongs to those companies.
  • People want to go at their leisure and find out about you online before getting in contact.
  • It’s like having a menu in a restaurant, it’s a way to see what’s on offer before you sit down to eat.
  • Your about page is the most important thing to get done first on your website.
  • “People want to know who made it, why they made it and what their story is.” {Arianne}
  • Big beautiful photos are so important.
  • Tell a story with your products through styling.
  • “Learn a little bit about what makes good photography. Less of the technical stuff and more of what makes a great photo.” {Arianne}
  • Make sure you tell people your name so they feel they know you a little more.
  • Contact information is vital.
  • “It’s an important for searchability to keep your website up to date and relevant” {Jess}
  • It can be important to have both their own website and other online stores if possible.
  • It’s not enough to rely on Etsy or another platform to send them buyers.
  • “Relying solely on a company who is not under your control to send you customers is not ideal.” {Arianne}
  • Build up an audience on your own website.
  • “I can sell in Australian Dollars on my own website but in American Dollars on Etsy.” {Jess}
  • StitchLabs (This site/resource is no longer available): A way to keep your inventory up to date on multiple platforms without having to do it manually.
  • It’s still very important to blog even when you have an ecommerce site.
  • “Those who have been in the blogging world for ages think it’s a no-brainer. But for newbies I understand the confusion about why you would blog.” {Jess}
  • You need to enjoy blogging to want to blog.
  • Blogging brings traffic to your site – partly through Google and SEO (Search Engine Optimisation).
  • Blogging gives you keywords which will eventually list on Google and traffic will come to you over the years.
  • “Having a blog can really humanise your brand.” {Arianne}
  • Establish yourself as an expert in something.
  • Once you start blogging it makes all your other marketing efforts easier.
  • Your social media is made much easier when you have your blog written and you can borrow content.
  • “Get yourself on a schedule and find something that you like and you enjoy doing with your blog.” {Arianne}
  • Make sure you’re keeping your target market in mind.
  • Video can be a great way to get more people interested in your website.
  • Make sure you have some keywords associated with your video so it’s searchable.
  • “There’s a lot of writing that goes into marketing.” {Arianne}
  • “When we say keywords, we don’t just mean individual words.” {Jess}
  • Think about it more like a ‘keyphrase’.
  • What are your customers going to be typing in?
  • Try not to use jargon and lingo that your customers may not know.
  • Keep working on your website as long as it doesn’t take you away from other aspects of your business that also may need work.

 

Download/Listen to this Episode

 

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[18] Five Mistakes You’re Making With Your Etsy Shop and How To Fix Them

The Create & Thrive Podcast - Episode 18

After working with hundreds of makers over the last few years, I regularly see people making the same mistakes in their Etsy shops over and over again.

In this episode, I share the top 5 mistakes I see people making with their online shops. I’m focussing on Etsy today, but honestly, these issues crop up no matter what online venue you are using – so even if you’re selling somewhere other than Etsy, you will benefit from this episode.

Today I share some really vital things which you can quickly and easily change right now to make your online shop more professional and encourage customers to purchase from you. Other issues I touch on might take some time to get it right, but it’s important to start on these now so you can add to your skills

I hope you don’t recognise these mistakes in your shop – but if you do, at least you now know what you need to work on to make it better!

Your shop will never be perfect: but you can always improve and be the best you can be.

Are you making any of these 5 mistakes with your Etsy shop?

 

Good Policies

Download/Listen to this Episode

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher

 

Quotes and highlights from this Episode:

  • “I can’t tell you how many times I’ve looked at somebody’s store and they would have maybe 5-10 items. I can tell you immediately that this will be a turn off for people. They won’t take your seriously if you don’t have a well-stocked shop.”
  • If you have high priced or artist pieces, you might be able to get away with less products.
  • With Etsy, you should have 25+ products which will give you more than one page of products.
  • You want your shop to look full and that you’re serious about business.
  • But you also don’t want to have too much choice.
  • 100 products is said to be the magic number on Etsy but don’t panic if that’s out of the realm of possibility for you.
  • Grow your items slowly but surely until you have a good selection but don’t go the other way and have too many products.
  • “I ended up having too many with 400+ items and I had a lot of older ones which I made the decision to narrow my brand and took a bunch of them down. My business has grown more since then than ever before.”
  • Don’t be afraid to get rid of things that aren’t working.
  • Don’t use flash photography as it looks awful and makes harsh shadows nor does it to any products any favours.
  • A bit of styling is OK but don’t clutter the image.
  • Dial back your styling until your product is the star of the photo.
  • If your item blends into the photo, it’s too cluttered.
  • Taking photos freehand will definitely give you blurry photos sometimes.
  • On the camera screen it might look fine but if you blow them up on your computer screen and they aren’t sharp, redo them.
  • “I’ve made all these mistakes which is why I can talk about them. But I’ve learnt a lot since then and I’ve come a long way.”
  • It will take trial and error – you can do it, it just takes time.
  • Filtered or ambient light is best.
  • Before you work on your marketing, spend time on your photos and getting them right.
  • It’s important that people can see who you are especially with resellers and big companies infiltrating the market.
  • Show behind the scenes photos to show social proof that you brand is genuinely handmade.
  • Customers can separate your quality from all the rubbish that is out there.
  • It’s important with connecting with your ideal customer.
  • Be genuine and warm and tell them why you make what you make and why they’ll love it.
  • If you don’t have Policies or a FAQ in place, make that a priority.
  • It will make dealing with issues really easy since you will have a policy to refer them to.
  • Customers can know before they buy what your policies are and can make an informed decision to buy.
  • “Good policies will nip a problem in the bud before it becomes a bigger issue.”
  • There’s lots of great examples out there and see which ones are clear and especially in your specific niche.
  • Descriptions help you convince your customer to buy.
  • Most of the time you want to tell customers that you have what they need and the detail in your descriptions will do that for you.
  • People are inherently lazy and want to know all the answers to their questions upfront so describe the item as if they can’t even see it.
  • Benefits and Features are the most important aspects of your product so figure them out first.
  • What is the emotion attached to the item? Include that story in the description.

 

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