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[25] 25 Essential Tips for Running a Handmade Business

I’ve been running my own handmade business for almost 7 years now (my bizaversary is this month!), and over that time I have discovered some hard-won knowledge about how to make the most of your time, your creativity, and what you need to do to make your handmade business the best it can be.

 

Today, to celebrate the 25th episode of the Create & Thrive podcast, I’ve created an epic episode for you, where I outline 25 essential tips for running a handmade business.

I believe that becoming successful is all down to pacing yourself, to being optimistic yet realistic – dream big, but don’t over-extend yourself beyond what’s actually do-able.

I believe that you need to get clear on why you’re doing this – to get clear on your core values, and allow them to guide you in all the decisions that you make.

There is so much goodness in this episode – I really dig down into the principles that will help you to achieve success – whatever that means to you.

 

I have also put together a FREE downloadable e-book from this episode!


To get your free download, just enter your email below and click ‘Subscribe’!



This is available as part of my brand-spankin’ new #HandmadeBusinessToolkit – which is packed full of free resources (ebooks, downloadables, and guides) that will help you grow a thriving handmade biz.

The Handmade Business Toolkit is available for absolutely FREE to my C&T email subscribers.

If you’re already a subscriber, check your inbox for the email I sent you today – the password to access the toolkit is inside.

If you’re not already subscribed, just pop your email in the box above and click ‘subscribe’ to get access to the #HandmadeBusinessToolkit for absolutely free!

 


 

Quotes and highlights from this Episode:

  • Turning your passion into your business sounds like a great idea but you can run the risk of killing the passion
  • You need to spend quite a bit of time on the business side of things
  • “Are you going to still love it in five years time?”
  • You can get your stuff out there and then you can tweak it and alter it whenever you want
  • “Until you get something out into the world, you’re not going to be getting any feedback.”
  • Are your things what other people want to buy?
  • You need to have a product for sale – not just a business idea
  • “I want to help people find freedom in their own lives.”
  • Get clear on your core values and put them out into the world
  • You may want to create new things which aren’t saleable but you need to make sure you understand that it’s to indulge your creativity and not for your business
  • Remember to be grateful for what you’re doing, especially when you have feelings of boredom or frustrating
  • “Find ways to keep your love and passion burning for your business.”
  • Moving from hobby to business means you might not feel like you can charge the right amount for your work
  • “You might be stuck in an unrealistic price vortex with everyone around you undervaluing their work.”
  • Charge what your time is worth
  • “Don’t hide from working out your prices correctly.”
  • It’s OK to ask for help
  • Paying for workshops and other learning opportunities may be better than using up your time figuring it out yourself
  • SOFTWARE: Xero: bookkeeping software which you pay by the month with lots of great features
  • “Get friendly with your numbers since you want to track how you’re income is going.”
  • If you are growing a business, it’s important to find some joy in the business side of things, not just the creative side.
  • Sometimes you need to get help to make it work and you will earn a little less money for a certain period of time
  • “Think about the stuff you really enjoy and spend your time there but I hope you can find enjoyment in the business side of things.”
  • Getting organised will help you to grow your business with ease
  • “Change and evolve but stick to your core values.”
  • LINK: 4 Systems You Should Have in Place to Ensure You Never Lose a File or Email Again
  • LINK: How to Create a Simple + Streamlined Order Processing System
  • When opportunities come up, go back to your ‘why’

 

Download/Listen to this Episode

 

 

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[24] Blogging, Content, and Design Essentials with Arianne Foulks of Aeolidia

Today I am talking with the amazing Arianne Foulks from Aeolidia, with whom I discuss the essential website design and content elements that will ensure your site invites people in and encourages them to want to shop with you.

Arianne has a wildly successful web and graphic design studio, and directs a team of people who craft gorgeous websites for creatives. I invited her on the show because she knows what works! In this episode we talk about logo design, photography, content, and more – all the things which a great website needs to get right.

It’s so important to have your own home on the internet – somewhere that represents your business to the world and tells your business story. But it can be hard to know what to focus on when creating a website, as there are so many possibilities!

Listen in for Arianne’s top tips for making sure your business’s online home is the best it can be.

 

Quotes and highlights from this Episode:

  • “Have your own domain name even if you have other web presences.” {Arianne}
  • Get your domain name and point it to your primary online presence (e.g. Etsy)
  • Having your own domain belongs to you and nobody else unlike Facebook and Etsy when your shopfront belongs to those companies.
  • People want to go at their leisure and find out about you online before getting in contact.
  • It’s like having a menu in a restaurant, it’s a way to see what’s on offer before you sit down to eat.
  • Your about page is the most important thing to get done first on your website.
  • “People want to know who made it, why they made it and what their story is.” {Arianne}
  • Big beautiful photos are so important.
  • Tell a story with your products through styling.
  • “Learn a little bit about what makes good photography. Less of the technical stuff and more of what makes a great photo.” {Arianne}
  • Make sure you tell people your name so they feel they know you a little more.
  • Contact information is vital.
  • “It’s an important for searchability to keep your website up to date and relevant” {Jess}
  • It can be important to have both their own website and other online stores if possible.
  • It’s not enough to rely on Etsy or another platform to send them buyers.
  • “Relying solely on a company who is not under your control to send you customers is not ideal.” {Arianne}
  • Build up an audience on your own website.
  • “I can sell in Australian Dollars on my own website but in American Dollars on Etsy.” {Jess}
  • StitchLabs: A way to keep your inventory up to date on multiple platforms without having to do it manually.
  • It’s still very important to blog even when you have an ecommerce site.
  • “Those who have been in the blogging world for ages think it’s a no-brainer. But for newbies I understand the confusion about why you would blog.” {Jess}
  • You need to enjoy blogging to want to blog.
  • Blogging brings traffic to your site – partly through Google and SEO (Search Engine Optimisation).
  • Blogging gives you keywords which will eventually list on Google and traffic will come to you over the years.
  • “Having a blog can really humanise your brand.” {Arianne}
  • Establish yourself as an expert in something.
  • Once you start blogging it makes all your other marketing efforts easier.
  • Your social media is made much easier when you have your blog written and you can borrow content.
  • “Get yourself on a schedule and find something that you like and you enjoy doing with your blog.” {Arianne}
  • Make sure you’re keeping your target market in mind.
  • Video can be a great way to get more people interested in your website.
  • Make sure you have some keywords associated with your video so it’s searchable.
  • “There’s a lot of writing that goes into marketing.” {Arianne}
  • “When we say keywords, we don’t just mean individual words.” {Jess}
  • Think about it more like a ‘keyphrase’.
  • What are your customers going to be typing in?
  • Try not to use jargon and lingo that your customers may not know.
  • Keep working on your website as long as it doesn’t take you away from other aspects of your business that also may need work.

 

Download/Listen to this Episode

 

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[18] Five Mistakes You’re Making With Your Etsy Shop and How To Fix Them

After working with hundreds of makers over the last few years, I regularly see people making the same mistakes in their Etsy shops over and over again.

In this episode, I share the top 5 mistakes I see people making with their online shops. I’m focussing on Etsy today, but honestly, these issues crop up no matter what online venue you are using – so even if you’re selling somewhere other than Etsy, you will benefit from this episode.

Today I share some really vital things which you can quickly and easily change right now to make your online shop more professional and encourage customers to purchase from you. Other issues I touch on might take some time to get it right, but it’s important to start on these now so you can add to your skills

I hope you don’t recognise these mistakes in your shop – but if you do, at least you now know what you need to work on to make it better!

Your shop will never be perfect: but you can always improve and be the best you can be.

Are you making any of these 5 mistakes with your Etsy shop?

 

Quotes and highlights from this Episode:

  • “I can’t tell you how many times I’ve looked at somebody’s store and they would have maybe 5-10 items. I can tell you immediately that this will be a turn off for people. They won’t take your seriously if you don’t have a well-stocked shop.”
  • If you have high priced or artist pieces, you might be able to get away with less products.
  • With Etsy, you should have 25+ products which will give you more than one page of products.
  • You want your shop to look full and that you’re serious about business.
  • But you also don’t want to have too much choice.
  • 100 products is said to be the magic number on Etsy but don’t panic if that’s out of the realm of possibility for you.
  • Grow your items slowly but surely until you have a good selection but don’t go the other way and have too many products.
  • “I ended up having too many with 400+ items and I had a lot of older ones which I made the decision to narrow my brand and took a bunch of them down. My business has grown more since then than ever before.”
  • Don’t be afraid to get rid of things that aren’t working.
  • Don’t use flash photography as it looks awful and makes harsh shadows nor does it to any products any favours.
  • A bit of styling is OK but don’t clutter the image.
  • Dial back your styling until your product is the star of the photo.
  • If your item blends into the photo, it’s too cluttered.
  • Taking photos freehand will definitely give you blurry photos sometimes.
  • On the camera screen it might look fine but if you blow them up on your computer screen and they aren’t sharp, redo them.
  • “I’ve made all these mistakes which is why I can talk about them. But I’ve learnt a lot since then and I’ve come a long way.”
  • It will take trial and error – you can do it, it just takes time.
  • Filtered or ambient light is best.
  • Before you work on your marketing, spend time on your photos and getting them right.
  • It’s important that people can see who you are especially with resellers and big companies infiltrating the market.
  • Show behind the scenes photos to show social proof that you brand is genuinely handmade.
  • Customers can separate your quality from all the rubbish that is out there.
  • It’s important with connecting with your ideal customer.
  • Be genuine and warm and tell them why you make what you make and why they’ll love it.
  • If you don’t have Policies or a FAQ in place, make that a priority.
  • It will make dealing with issues really easy since you will have a policy to refer them to.
  • Customers can know before they buy what your policies are and can make an informed decision to buy.
  • “Good policies will nip a problem in the bud before it becomes a bigger issue.”
  • There’s lots of great examples out there and see which ones are clear and especially in your specific niche.
  • Descriptions help you convince your customer to buy.
  • Most of the time you want to tell customers that you have what they need and the detail in your descriptions will do that for you.
  • People are inherently lazy and want to know all the answers to their questions upfront so describe the item as if they can’t even see it.
  • Benefits and Features are the most important aspects of your product so figure them out first.
  • What is the emotion attached to the item? Include that story in the description.

 

Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create and Thrive’.)

Quick Fixes for 6 Common Blog Mistakes

 

 

 

 

 

You want to look like you know what you’re doing, but is your blog plotting to make you look like a fool?

I see these same content and technical mistakes on blogs over and over, and most are easy to fix. If these common blog mistakes have been driving you crazy on your own site, I’ve got some tips for you today.

My fixes use WordPress menu names, but most blogging programs will have similar functionality, though perhaps tucked behind a different menu.

 

The mistake: Images that click to the same size image

This is a common problem with a simple fix. As a reader, I see a photo in a post, and notice that when I hover over it, it’s a link. Expecting to either get a lightbox-style pop-up over the screen with a larger photo, or at least be taken to the larger photo directly, I click, and I get… the exact same photo at the exact same size, but on a blank page. Now I need to click my “back” button to get back to what I was reading.

The fix:

When you’re adding the image to your post, make sure the “link to” choice is set to “none” in WordPress. WordPress will remember what you did last time, so it’s always good to check the setting for each new image, rather than assuming it’s set how you want it.

If you do want to link to a larger image, make sure you upload the large image itself, choose to have it resized in the post, and set the “link to” field to “media file” or “attachment page.”

 

The mistake: Images that are the wrong size

It irks me when I’m reading a blog and the photos don’t take advantage of all the width of the column they’re in, or  when photos are all different sizes throughout the blog.

The fix:

Always upload images that are as large or larger than the space you have. Sometimes this isn’t enough, though, as your WordPress admin might be set up to size and display photos smaller than they are.

If big photos turn small when you add them to the blog, you need to adjust some settings. Find out how many pixels wide your photos need to be to fill the space available. There are a lot of different ways to do this, none of which are quick to explain, I’m afraid. Ask your friendly web designer friend (me)!

Now that you know how wide you want your photos to be, make sure WordPress is set up to help you with that. Go to Settings in your WordPress admin and choose Media. You can set three standard sizes, and then you’ll be able to choose from between them whenever you upload a new image. Your small size could be used for thumbnail graphics that lead to posts, your medium could be the photos in the posts, and large could be the size people see when they click to view it larger.

 

The mistake: Photos that have been distorted

It’s weird to come across a photo that’s obviously been stretched or squished, like a piece of chewing gum.

The fix:

You are probably changing the height or width of your image without changing the other side. For instance, if your image is 400 pixels wide and 400 pixels tall, when you change the width to 300 pixels, you need the height to change by the same amount.

The fix for this depends on where you’re having the problem. If the problem happens when you edit the photo, be sure that when you change the width of an image, the height is also changing proportionately. This would be in Photoshop or whatever other photo editing software you use.

If your photos look fine on your computer, but then look crazy on your blog, check your media or file upload settings to make sure that they aren’t automatically being resized on one dimension only.

 

The mistake: moderating comments unnecessarily

If you want your comments section to be lively, it’s always best to have a discussion going as quickly as possible. Holding comments to be approved manually by you slows things down, and in the time it takes you to click and approve a comment, people may have missed out on the opportunity to discuss.

The fix:

Allow comments to flow freely on your site, unless you begin having a problem that requires you look at each comment individually. This is under Settings > Discussion in WordPress.

 

The mistake: being overwhelmed with spam

As soon as your site is ranked in Google and starts getting traffic and interest, spam robots will flood it with tons of garbage comments. Letting these pile up on your site is bad for business, and spending all of your time manually deleting them is a waste of your time.

The fix:

Pay Akismet $5/month to wipe this stuff out before it even makes it to your blog. If you spend more than 5-10 minutes per month tackling spam comments, I’d say this is money well spent.

 

The mistake: A bunch of garbage in your sidebar

WordPress gives you so many handy dandy widgets that it’s super tempting to fill your sidebar up with lots of neat looking goodies. However, clogging your sidebar with clutter will just cause visitors to ignore everything they see to the side of the real content, and you will have lost the opportunity to make your blog an easy place to explore, or to promote what you most want people to know about.

The fix:

Edit your sidebar ferociously. Look at each thing you’ve added, and ask if it’s something your reader needs, or if it helps you with your business goals. Remember that the more distractions you give your reader, the less you’ll be able to guide them through your site to your ultimate goal (purchasing your products, signing up for your service, etc.).

I share many more tips like this in my Aeolidia newsletter.

What mistakes do you see on blogs that drive you batty?

What questions do you have about your own blog?

P.S. If you missed my post with 260 blog post ideas, that’s a good place to get started on improving your blog!

Your Brand Is More Than A Logo

 

 

 

Branding is your like business’s personality.

It is the story that you tell around everything you do in business.

It is often the first thing that customers see of you and your business.

It should not only be totally unique to your business; it should be the way customers distinguish you from your competitors.

So what does make up a brand?

Your brand is the public image of your business.

It is the voice and feel that you portray for your business.

It is the image that you create around your business that reflects your style and your values in a way that appeals to your targeted audience.

Some elements that make up your branding include:

  • Business name
  • Logo
  • Colours
  • Business values
  • Products/services
  • Customer service
  • Packaging
  • Quality
  • Value
  • Price
  • The language you use
  • Your images
  • The context in which you operate
  • And more.

Your brand is the idea or image of your business and it is what customers connect with. By building a strong brand you increase your consumers connection to you and your business and this helps to build trust and loyalty.

Brand awareness, brand recognition and your reputation are all important for your businesses success.

The more recognisable and easy to remember that your brand is, the more likely you are to have success in business.

Today I want to talk you through some criteria that you can use to evaluate your brand, find the places you excel, and see where you might need some improvement. Go through each of these elements and make notes as to where your brand is currently and where you like it to be.

Focused

Does your business have a strong and clear focus?

Ideally this should be just one or two words.

What is the CORE of your business?

Why does it exist?

Intangible

Hoe does your business make people feel? 

Effective branding taps into what the customer feels.

What is the emotion you want people to feel when they connect with your business?

They may be loyal customers, or potential customers looking over your website for the first time – how do you make them feel the way you want them to?

Unique

The essence of a brand is how your business is different from your competitors. You need to find that thing that makes your business unique and let people know about it.

Try and think of one thing you do better than other businesses.

What do customers thank you for?

What is your point of difference?

The Experience

How does your customer feel during their interaction with your offering?

Does wearing your clothes make the customer feel beautiful?

Perhaps your coaching gives them an experience of feeling in control and empowered?

Jot down how you hope to make your customers think and feel while they are consuming your products.

Consistency

Is the essence of your brand delivered to your customers on a regular basis?

All your marketing, advertising, social media etc needs to feed into the same story.

Is your branding consistent and clear?

Are their ways you can improve it?

Authenticity

Is your branding credible, believable, and authentic?

You need to be able to deliver (and ideally over deliver) on the promise your brand offers.

Sustainable and recognisable

Your branding, colours and logo might all change over time, mine certainly have, but it should always remain consistent with your core message.

Rebranding is sometimes necessary but it shouldn’t be done without a lot of planning and consideration.

Your style will evolve and that’s OK but be aware that often the smallest elements that make up your brand are what make it the most recognisable so if you do mix things up a bit be sure to bring your customers along for the journey.

Where is your Branding now?

Now that we have talked about the many elements that make up your brand, and this is not an exhaustive list, think abut your website, your social media, your customer emails, business cards, packaging etc and how they help to tell your brand’s story. Can you think of some simple ways to tell a clearer story?

What is your overall message and is it coming through in your content?

Is it clear what you offer and the benefits of your offer?

Are the colours, images, fonts you use consistent across the different platforms?

What kind of language do you use and is it consistent?

What about your overall tone and attitude?

Do you stand behind your branding? Are you proud of it? If not, what changes can you make so you do.

Have fun thinking of ways to better share your brand story with the world!

 



Want more help to craft a compelling brand that connects with your Ideal Customer, and helps them fall in love with your business?

Enrol in our self-study eCourse, Brand Your Craft – available now!

Click here to find out more.


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