[135] Top Tips for Launching a New Product

Do you want to do a better job of launching your products?

Or perhaps you are still in the process of building your business, and haven’t yet launched at all.

Maybe you want to set up a regular launch schedule for not only new products, but new product lines.

Whatever you want to launch, this episode will give you some tips and strategies that will increase the likelihood of your launch being a success!

If you’d like more on this topic, I’m going to be releasing a whole workshop in March over in the Thriver Circle that covers this content and much more – AND we’re going to have a #LaunchParty project, so keep an eye out for that!

Finally – if you want an intensive guide to getting your business and shop launched, you might like to join me in March for Set Up Shop, my 30-day course that will help you go from Go to Whoa!

You can find out more here.

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get a member-exclusive episode every month!

 

 

Quotes and Highlights in this episode:

  • When launching a new product or line it is important to build buzz and anticipation.
  • Word of warning: some launches are going to very successful and some less so. Don’t be disheartened!
  • “Unsuccessful launches happen to everyone. If it does happen to you don’t let it stop you!”
  • Jess shares a story of early Epheriell product launch experiences.
  • If your launches do not perform to your expectations, analyse why. Did you stay “on brand” for your business? Is this something where there is a customer out there for this?
  • Share the process with ideas, prototypes, sketches on social media. Ask your audience what they think.
  • Bring your audience into the development of your product and build a sense of connection.
  • Set a date to provide a clear end point for both you and your customer.
  • Do not miss your date! Do everything you can to make it a reality.
  • If something happens and you can’t make the date, clearly communicate this to your audience.
  • Create a buzz by providing a discount or preorder to people on your mailing list to build a subscription base.
  • Promote your launch and special offer to drive traffic to your opening deal.
  • Create an event around your launch and remember this doesn’t have to be a huge event! Take advantage of an upcoming market, work with a local stockist, host an online live event or more.
  • “If you’re nervous about it, the best time to do it when nobody is watching”

 

Want to set up online for the first time? Or overhaul your online shop? Join me for Set Up Shop, starting March 12.

[133] Outsourcing Production with Britta Boeckmann

Have you ever thought about outsourcing the production of your handmade goods?

Maybe you want to grow beyond what one person can achieve. Perhaps you want to outsource the making so you can spend more time dreaming and designing.

Whatever the reason, figuring out exactly HOW to do this is a big challenge.

My guest on the show today – Britta Boeckmann – has done exactly that.

She has worked out how to outsource the making of her beautiful resin-based jewellery overseas in a way that is affordable and ethical. And in this episode, she shares her experiences of the process.

BONUS: Britta is going to be joining me and the Thriver Circle community for a live chat this Friday the 19th of January at 12 Noon, AEST (the time in Brisbane, Australia). If you’d like to join us for that, make sure you’re a member of the Circle, and look for the event in the Circle FB group.

 

 

 

Download or listen to this episode.

You can also subscribe to the podcast and listen to this episode on Apple Podcasts + Stitcher or any other Android App.)

 


Heads up! I’m going to be giving a 10% discount off the cost of my Shop Scrutiny service to Thriver Circle members in February.

So if you want me to critique your online handmade shop, make sure that you’re a member of the Circle in February to get access to this special offer!


 

 

Quotes and Highlights from this Episode:

  • As demand for her product outstripped her manufacturing capacity, Britta changed the direction of her business by bringing on a business partner, Michael, and exploring outsourced production.
  • It took eight months to find the right production partner including research, liaison and site visits in the Philippines.
  • Have clear guidelines as to what you need from a production partner including working conditions, wages, sustainability of resources and technical expertise.
  • To kick start the partnership, Britta designed and made a collection and sent these pieces and the technical drawings to the production partner. They, in turn, created a sample set and returned it for approval.
  • “When you start something like this you have to be aware that its never going to go completely smoothly” {Britta}
  • There are significant investments of time and money when pursuing outsourced production but there are significant benefits.
  • “Outsourced production frees you up for more design work” {Jess}
  • Take a long view with your business and plan accordingly for growth.
  • “You need to have a vision otherwise it is very hard to invest the time” {Britta}
  • After having her work profile grew, Britta saw lot of replication of her designs. This spurred outsourcing production to free up creative time to develop new ideas.
  • “There is no reason to be sad about it – when you do something good there will always be copiers” {Britta}
  • BoldB’s designs do not work to fashion house seasons – if the design is selling it is continued for sale.
  • “If you want to be successful you need to put all your energy in the one idea” {Britta}
  • See Britta’s work on Etsy and her website.

 

 

[119] 10 Steps to Wholesale Readiness

Are you ready to sell your handmade goods wholesale? Is that even something you want to do?

In this episode, I outline 10 steps to wholesale readiness – questions you need to ask yourself to know if selling wholesale is a good choice for your handmade business, and if so, are you ready to dive in?

If you’d like a free pdf copy of the questions and thinking points, scroll down and you’ll see just how to get a hold of that.

If you do decide that you want to sell wholesale, make sure you don’t miss out joining me and Melanie Augustin for our e-course Wholesale Know-How! Class starts Monday the 28th of August (2017, if you’re reading this in the future) and we only run the course once per year.

 

Quotes & Highlights from this Episode:

  • Not sure if your products are up to scratch for the wholesale market? Scout out the stores you would like to stock your work and assess the quality of the current products.
  • Easily replicable work is quicker to resupply and build your stockist list.
  • Quality control is key with wholesale especially if you are not the only maker of your products.
  • “If you are thinking about going into wholesale you need to go back and look at your pricing structure.” {Jess}
  • You should be able to sell your products at wholesale rates and still make a profit.
  • Avoid over-extending yourself – be realistic about your timeframes for manufacture and delivery.
  • Build a social media presence to demonstrate your market reach and potential for promotional activities.
  • Finding the right stockist takes time, energy and perseverance.
  • “Be selective with the stockists you approach – start small, start local.” {Jess}
  • Practise your product pitch until you have it pat.
  • Are you willing to take on assistance when you hit your wholesale ceiling?
  • “When you focus on selling wholesale it doubles your making workload.” {Jess}
  • You can choose how much of your business to make wholesale. (Jess shares an anecdote about finding a wholesale business balance with Epheriell).
  • Be clear about your wholesale goals.
  • “Until you decide why you are doing wholesaling you will struggle with progress” {Jess}

 

 

 

Download or listen to this episode.

 

 

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher)

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