[150] 10 Unmissable Episodes from the Last 3 Years

 

To celebrate hitting the 150 episodes milestone, I’ve put together a roundup of 10 unmissable episodes from the last 3 years of the show!

It was a tough choice – but I’ve narrowed it down to 5 solo shows and 5 interviews that will inspire you, educate you, and give you a ton of practical advice to help you grow your handmade business.

I also want to give a HUGE thank you shout-out to all the wonderful members of the Thriver Circle.

I know that most of you didn’t join the Circle to support the podcast – but you are, anyway.

The same goes for anyone who has ever bought a course, guide, critique, or anything else from me over the years.

I don’t accept sponsors on my show – it is completely self-funded – so to those of you who have trusted me enough to purchase one of my products – thank you.

You are a patron of the podcast, and I couldn’t do it without your support.

 

 

The Episodes…

Solo Shows

 

Interviews

 

Browse all previous shows here.

Get access to the Handmade Biz Toolkit – including the downloadable pdf of the ’25 Essential Tips’ by joining the C&T email list here.

Learn how to take stellar product photos from an expert in the C&T Guide to Product Photography.

Become a member of our amazing community – the Thriver Circle.

 


 

[135] Top Tips for Launching a New Product

Do you want to do a better job of launching your products?

Or perhaps you are still in the process of building your business, and haven’t yet launched at all.

Maybe you want to set up a regular launch schedule for not only new products, but new product lines.

Whatever you want to launch, this episode will give you some tips and strategies that will increase the likelihood of your launch being a success!

If you’d like more on this topic, I’m going to be releasing a whole workshop in March over in the Thriver Circle that covers this content and much more – AND we’re going to have a #LaunchParty project, so keep an eye out for that!

Finally – if you want an intensive guide to getting your business and shop launched, you might like to join me in March for Set Up Shop, my 30-day course that will help you go from Go to Whoa!

You can find out more here.

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get a member-exclusive episode every month!

 

 

Quotes and Highlights in this episode:

  • When launching a new product or line it is important to build buzz and anticipation.
  • Word of warning: some launches are going to very successful and some less so. Don’t be disheartened!
  • “Unsuccessful launches happen to everyone. If it does happen to you don’t let it stop you!”
  • Jess shares a story of early Epheriell product launch experiences.
  • If your launches do not perform to your expectations, analyse why. Did you stay “on brand” for your business? Is this something where there is a customer out there for this?
  • Share the process with ideas, prototypes, sketches on social media. Ask your audience what they think.
  • Bring your audience into the development of your product and build a sense of connection.
  • Set a date to provide a clear end point for both you and your customer.
  • Do not miss your date! Do everything you can to make it a reality.
  • If something happens and you can’t make the date, clearly communicate this to your audience.
  • Create a buzz by providing a discount or preorder to people on your mailing list to build a subscription base.
  • Promote your launch and special offer to drive traffic to your opening deal.
  • Create an event around your launch and remember this doesn’t have to be a huge event! Take advantage of an upcoming market, work with a local stockist, host an online live event or more.
  • “If you’re nervous about it, the best time to do it when nobody is watching”

 

Want to set up online for the first time? Or overhaul your online shop? Join me for Set Up Shop, starting March 12.

[133] Outsourcing Production with Britta Boeckmann

Have you ever thought about outsourcing the production of your handmade goods?

Maybe you want to grow beyond what one person can achieve. Perhaps you want to outsource the making so you can spend more time dreaming and designing.

Whatever the reason, figuring out exactly HOW to do this is a big challenge.

My guest on the show today – Britta Boeckmann – has done exactly that.

She has worked out how to outsource the making of her beautiful resin-based jewellery overseas in a way that is affordable and ethical. And in this episode, she shares her experiences of the process.

BONUS: Britta is going to be joining me and the Thriver Circle community for a live chat this Friday the 19th of January at 12 Noon, AEST (the time in Brisbane, Australia). If you’d like to join us for that, make sure you’re a member of the Circle, and look for the event in the Circle FB group.

 

 

 

Download or listen to this episode.

You can also subscribe to the podcast and listen to this episode on Apple Podcasts + Stitcher or any other Android App.)

 


Heads up! I’m going to be giving a 10% discount off the cost of my Shop Scrutiny service to Thriver Circle members in February.

So if you want me to critique your online handmade shop, make sure that you’re a member of the Circle in February to get access to this special offer!


 

 

Quotes and Highlights from this Episode:

  • As demand for her product outstripped her manufacturing capacity, Britta changed the direction of her business by bringing on a business partner, Michael, and exploring outsourced production.
  • It took eight months to find the right production partner including research, liaison and site visits in the Philippines.
  • Have clear guidelines as to what you need from a production partner including working conditions, wages, sustainability of resources and technical expertise.
  • To kick start the partnership, Britta designed and made a collection and sent these pieces and the technical drawings to the production partner. They, in turn, created a sample set and returned it for approval.
  • “When you start something like this you have to be aware that its never going to go completely smoothly” {Britta}
  • There are significant investments of time and money when pursuing outsourced production but there are significant benefits.
  • “Outsourced production frees you up for more design work” {Jess}
  • Take a long view with your business and plan accordingly for growth.
  • “You need to have a vision otherwise it is very hard to invest the time” {Britta}
  • After having her work profile grew, Britta saw lot of replication of her designs. This spurred outsourcing production to free up creative time to develop new ideas.
  • “There is no reason to be sad about it – when you do something good there will always be copiers” {Britta}
  • BoldB’s designs do not work to fashion house seasons – if the design is selling it is continued for sale.
  • “If you want to be successful you need to put all your energy in the one idea” {Britta}
  • See Britta’s work on Etsy and her website.

 

 

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