[87] Enticing People to Join – and Stay On – Your Mailing List

Have you got a mailing list for your business?

If you don’t – you should! A mailing list is the most direct and intimate form of communication with your customer. It’s a must-have for marketing.

BUT – how do you encourage people to sign up? And to stay subscribed?

In short – people will opt-in if you give them a compelling enough enticement; and they will hang around if you give them value.

In this episode I talk about how to entice people to subscribe to your mailing list and importantly, how to keep them there.




Quotes and highlights from this Episode:

  • Why would people sign up in the first place? What enticements are in place?
  • Free shipping is a common offer and this needs to be decided on the basis of your products.
  • Be clear on limitations is the offer for the first order, a month or a year?
  • Dollar amount discounts are also a great way to entice people to sign up.
  • Whatever it is that you can offer you need to make sure it is enticing enough for people to want it.
  • So what about e-products?
  • Content freebies like patterns, a workshop or an e-book are fantastic.
  • Any content that is relevant and useful can be given away to your new subscriber.
  • ‘It has to be something to do with your business and something that people want.’ {Jess}
  • Use your mailing list to build a relationship by educating your customers about your product.
  • Then what? How do you keep them? There has to be a reason for your customer to stay subscribed.
  • Give them something of value for the life of the subscription.
  • Specials, discounts, information, VIP – there are lots of different things depending on your business.
  • Think about why you would want to subscribe to your mailing list. Put yourself in the shoes of your ideal customer.
  • Experiment – find out what works through trial and error until you find what is growing your email list and keeping them engaged.


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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[86] Planning for the Year Ahead

Happy New Year!

I thought it would be useful for you if we kicked off the New Year with a podcast on long-range planning. In this episode, I share my own processes, and give you some tips for things you need to think about now, to ensure your year flows smoothly, and you don’t miss out on important opportunities for your biz.

I’ve seen it happen time and again – if you don’t take the time to step back and do some planning things can easily creep up on you and it’s too late! Then, you either give up completely on an opportunity, or you do a half-baked job. It’s stressful, and it’s and unnecessary stress if you simply take the time now to get yourself organised.

I encourage you to put a plan in place now so that you can take charge of the year ahead, and head into 2017 with a clear idea of important dates, deadlines, and goals!

Also, if you want some extra encouragement, guidance, and support, you’ll be happy to hear that Thriver Circle membership is opening up next week for the first time in 2017!

 Membership opens at 11am, AEST, on Tuesday the 10th of January.



Quotes and highlights from this Episode:

  • Step 1: Get yourself a wall calendar.
  • It allows you to look at the whole year in a glance.
  • You can use colour coding to mark important dates or tasks.
  • Step 2: Get a diary or a phone calendar.
  • This is something for your day to day scheduling.
  • Seasonality, marketing, launches, holidays, events and time off are examples of important dates to keep on top of.
  • Step 3: Marketing
  • Are you trying new marketing ideas or sticking with what you have already been using?
  • ‘Whatever it might be think about it ahead of time’ {Jess}
  • Step 4: Goal setting
  • It is important to have goals that are realistic and achievable.
  • Step 5: Financial goal setting
  • You need to be thinking about realistic goals you can be making this year.
  • There are many ways to make this goals such as an annual goal of profit or sales and also weekly or daily numbers.
  • It needs to be easily tracked so you can keep an eye on it over time.
  • P.S. Just a reminder – Thriver Circle membership opens next week! Start the year off with the Your Year to Thrive Program, as well as a ton of workshops instantly available… and the support of hundreds of makers committed to creating thriving businesses!


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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[85] Thank you, see you in 2017!


It’s time to say goodbye until 2017…

As we move forward into 2017 it is time to say goodbye to 2016, celebrate the wins and take a breather.

I will be taking a short sabbatical but will be back in January with some exciting new episodes for you. Until then I will be catching up on orders, planning some exciting adventures for 2017 and taking some time to reflect and be thankful for what 2016 brought.

I want to take a moment to send a very special thank you to Thriver Circle members past and present for supporting me and what I do. I am so honoured to be your mentor and guide within such a supportive community! Without you, the C&T Podcast wouldn’t be possible.

Finally, I would love to hear from you, dear listener.

I’d like to invite you to send me an email at jess AT createandthrive.com and let me know:

1. What has been you highlight of 2016, and

2. Which episode of the podcast has been your favourite/has had the biggest impact on your business?

I look forward to hearing from you, and have a wonderful December.

See you in 2017!

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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[84] How to Help Your Customers Feel Good About Your Business


So many of us are focussed on how we feel about our biz, and on doing the best job we can at marketing our business… that it can be easy to forget one important thing.

How does your customer feel about your business?

In this episode Meredith and I discuss the ins and outs of helping your customers feel good about you and your business. We discuss how this can be done in retail, at markets, and online to ensure your customers walk away feeling great, and that you’ve done your best to help them fall a little bit in love with your brand.

In short – it’s all about building relationships. Some are long and some are short and sweet but interaction – and transaction – you have with your customer is important on both an individual level and for the long-term success of your creative biz.



Quotes and highlights from this Episode:

  • Being genuine is super important for building trust with your customers.
  • Always be respectful – listen to your customer so you can help them get the experience they want.
  • The Do’s
  • Do make your customer feel like you are solving a problem for them.
  • Make customers feel like they are part of your story so they are invested in what you do.
  • Help your customers feel excited to share their experience with others.
  • Customers want to feel you are honest and trustworthy.
  • Let them steal the moment! Your customer will love feeling that they have discovered something truly special and will spread the word!
  • The Don’ts
  • Never rush your customers no matter how busy you are!
  • Don’t make your customer feel pressured as most will quickly back away in that situation.
  • Think about your body language – don’t appear unapproachable.


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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

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