[135] Top Tips for Launching a New Product

Do you want to do a better job of launching your products?

Or perhaps you are still in the process of building your business, and haven’t yet launched at all.

Maybe you want to set up a regular launch schedule for not only new products, but new product lines.

Whatever you want to launch, this episode will give you some tips and strategies that will increase the likelihood of your launch being a success!

If you’d like more on this topic, I’m going to be releasing a whole workshop in March over in the Thriver Circle that covers this content and much more – AND we’re going to have a #LaunchParty project, so keep an eye out for that!

Finally – if you want an intensive guide to getting your business and shop launched, you might like to join me in March for Set Up Shop, my 30-day course that will help you go from Go to Whoa!

You can find out more here.

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get a member-exclusive episode every month!

 

 

Quotes and Highlights in this episode:

  • When launching a new product or line it is important to build buzz and anticipation.
  • Word of warning: some launches are going to very successful and some less so. Don’t be disheartened!
  • “Unsuccessful launches happen to everyone. If it does happen to you don’t let it stop you!”
  • Jess shares a story of early Epheriell product launch experiences.
  • If your launches do not perform to your expectations, analyse why. Did you stay “on brand” for your business? Is this something where there is a customer out there for this?
  • Share the process with ideas, prototypes, sketches on social media. Ask your audience what they think.
  • Bring your audience into the development of your product and build a sense of connection.
  • Set a date to provide a clear end point for both you and your customer.
  • Do not miss your date! Do everything you can to make it a reality.
  • If something happens and you can’t make the date, clearly communicate this to your audience.
  • Create a buzz by providing a discount or preorder to people on your mailing list to build a subscription base.
  • Promote your launch and special offer to drive traffic to your opening deal.
  • Create an event around your launch and remember this doesn’t have to be a huge event! Take advantage of an upcoming market, work with a local stockist, host an online live event or more.
  • “If you’re nervous about it, the best time to do it when nobody is watching”

 

Want to set up online for the first time? Or overhaul your online shop? Join me for Set Up Shop, starting March 12.

[HBT #4] Claim Your Name

 

Handmade Biz Tip #4 – Why you should claim your name… everywhere!

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

[134] Sharing Our Success Stories

 

 

Hey Thriver!

This little episode is more of an introduction and invitation than anything else. I’m going to start a new series of episodes on the podcast sharing the stories of successful makers.

 

These aren’t interviews – they are me, sharing and pondering the stories of successful makers, answering questions such as:

How did they get started?

What does success mean to them?

What marketing strategies worked for them?

Their biggest challenges and biggest successes.

Work/life balance… and much more.

 

If you are still growing your business, my hope is that you will find these stories inspirational and informational.

If you already have a successful handmade business – I want to feature you!

You can share your success story here.

I forgot to mention this in the episode, but I wanted to give props to my friend Chris Guillebeau and his podcast Side Hustle School for the inspiration behind this new series. His is a daily podcast sharing the stories of successful side-hustlers – I recommend you check it out for some inspiration!

 

[HBT #3] Find Your Micro-Niche

 

Handmade Biz Tip #3 – Why you Need to Find Your Micro-Niche

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

[HBT #2] Unfollow your Competition

When it’s time to unfollow your competition.

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

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