by Jess | #MakingItPodcourse, Marketing, Podcasts
How do you successfully market your business? In lesson 21 of the #MakingItPodcourse I summarise what we’ve learnt this week, and give you a few extra tips and resources to help you win at marketing. Want a weekly lesson summary – including a list...
by Jess | #MakingItPodcourse, Marketing, Podcasts
This is a big one – how to effectively use social media as part of your handmade business marketing. Welcome to #MakingItPodcourse lesson 20! In this episode I outline some general tips to help you use Pinterest, Instagram, Facebook etc. to get the word...
by Jess | #MakingItPodcourse, Marketing, Podcasts
Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow? You don’t OWN your IG, FB, or Pinterest accounts. But you can own a mailing list. The people who sign up have chosen to give you their email, and access to...
by Jess | #MakingItPodcourse, Marketing, Podcasts
If you want to make sure your products get found, this is a crucial lesson! On the #MakingItPodcourse today, we’re talking about Search Engine Optimisation – and how to make sure you’re optimising your product listings (and posts on IG and Pinterest)...
by Jess | #MakingItPodcourse, Marketing, Podcasts
Today’s #MakingItPodcourse lesson is all about visuals. In an ever-more visually-saturated world, we need to have stellar imagery to stand out from the crowd. In this episode I focus on talking about why you need to improve your branding and photography in order...
by Jess | #MakingItPodcourse, Marketing, Podcasts
Yesterday we answered the question ‘what is marketing?’. Today’s #MakingItPodcourse lesson is focussed on honing in on a vital part of the marketing puzzle – clarifying your brand story, including clarifying your Unique Selling Point...