by Jess | Branding, Interviews, Marketing, Podcasts
There are so many ways we can market our handmade business – and different methods will work more effectively depending on your business model. For Aidan Mackinnon of Cut Throat Knives, PR has been, by far, the most successful marketing avenue. In this episode,...
by Jess | Marketing, Podcasts
Usually, we focus on getting more traffic to our handmade shops online. However – have you ever thought about your conversion rate? Out of the traffic you get through your virtual door – how many of those potential customers become actual customers? In...
by Jess | Etsy, Marketing, Podcasts
Have you seen the news? Etsy released a detailed update on how their search algorithm works – while holding on to a few trade secrets. There were some BIG pieces of news in this update! Since the details will strongly influence your search rankings on Etsy, I...
by Amanda Adams | Marketing, Podcasts
Do you wish you could see your handmade creations in your fave magazine? Or maybe get a feature on a podcast? If so, you need to do some PR – public relations – and get in touch with them! But how should you go about doing this? What sort of email...
by Jess | Marketing, Podcasts
In this members-only episode, I outline why you need to work out the marketing strategy that suits you, and your business… rather than doing what works for others! I share a couple of stories from my own businesses to illustrate the point – for example,...
by Amanda Adams | Etsy, Interviews, Marketing, Podcasts
Does your marketing copy sometimes just feel a bit… blah? Like – you’re not quite sure what to say to really explain how awesome your product actually is? In this episode, you’ll learn a key tactic that will make your product descriptions SO...