#MakingItPodcourse: Marketing | Lesson 16: Tell Your Story

 

Yesterday we answered the question ‘what is marketing?’.

Today’s #MakingItPodcourse lesson is focussed on honing in on a vital part of the marketing puzzle – clarifying your brand story, including clarifying your Unique Selling Point (USP).

P.S. If you want more step-by-step help with this, check out my course Brand Your Craft.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

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Listen to Lesson 16:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 15: What is Marketing?

 

This week on the #MakingItPodcourse is about all things marketing!

But what exactly IS marketing? Why does it matter?

In this lesson, I outline the fundamentals of marketing, and give you a list of things you need to know about your business – and about your ideal customer – that you need to clarify before you can even think about creating an effective marketing strategy for your handmade business.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 15:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Money | Lesson 14: How to Make It: Money

 

Today we summarise and wrap up our week of Money on the #MakingItPodcourse.

What do you need to change? What have you learnt going forward. Listen in for today’s Action Step to help you improve your relationship with and management of money in your handmade business.

 

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 14:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Money | Lesson 13: Alternative & Passive Income Streams

 

Do you want to make ALL your income from your handmade business? Why, or why not?

Are you less ‘successful’ if you have alternative and passive income streams?

I would argue no, not at all! In fact, I think having alternative and passive income streams is brilliant – and the smart thing to do.

In this #MakingItPodcourse lesson I discuss why, and give you some suggestions for how to go about this.

 

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 13:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Money | Lesson 12: Make More Profit

 

In this lesson in the #MakingItPodcourse, I discuss profit.

What is profit? How do you create more of it? Why does profit matter to the ongoing success of your business?

Let’s dive in to this one…

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 12:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

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