So, I’m doing something rather fun in January – a 21-day bootcamp exclusively for the members of the Thriver Circle!
We’re going to work together to kick 2016 off with a bang, and set up you up for your best year in biz yet.
This bootcamp is focused on the things YOU need to do – as a handmade business owner – to ensure you’re ready to tackle a new year with clarity and focus.
The Biz Bootcamp will start on Monday, Jan 11th.
The Bootcamp is ONLY available to Thriver Circle members. And yes – it is at absolutely no extra cost above and beyond your small monthly membership fee. If you want to join us for the Bootcamp, make sure you join the Circle – there is no other way to participate.
What Will It Look Like?
For the 21 days of the Bootcamp, there will be a daily lesson/activity for you to complete, and we will, of course, be discussing each one in the Circle FB Forum, so we can take advantage of the amazing support and advice we have for each other.
There will be:
An intro video from me at the start of each of the 3 weeks of the program – which I’ll email out to you.
A daily lesson on the TC site (visible to members only).
A daily prompt in the FB group for us to use to discuss that day’s lesson/activity.
What Will It Cover?
There will be 3 main themes over the 3 weeks of the bootcamp.
You will get clear on what your business is going to look like in 2016.
You will do your goal setting and time management plans for the year ahead.
You will create a marketing plan for 2016.
By the end of the bootcamp, you will have a crystal-clear idea of what 2016 holds for your business, and how you’re going to get there.
How to Participate
If you’re already a member of the Circle… you don’t need to do anything except maintain your membership and look forward to January!
If you’re not already a member… you must join us in order to take part.
Membership is only open 4 times a year, for 48 hours at a time. To see if membership is open now, visit this page. (It’s open this week – Oct 27-28 Aussie time!)
If it’s not, make sure to subscribe to the email list here and you’ll be notified when membership opens – as well as gaining access to my free Handmade Biz Toolkit.
I hope you’re looking forward to this as much as I am!
“Why should I pay for this e-courses when I can just Google this information for free?”
Let me start by saying: I am the queen of ‘Googling it’, and a huge amount of what I know about business, I have learned by figuring it out myself through trial and error.
It is absolutely a great, cheap, and legitimate way to learn. But it’s also a very slow way to learn!
Not only that – how can you know that you’ve found genuinely good advice? And how can you know you haven’t missed some vital piece of information that could save you time and money?
I think many people are under the misconception that when they purchase a course, they are just paying for the content. You aren’t. There are actually 4 things you’re paying for, and content is just one of them.
Listen in to this episode to find out just what those 4 things are. It will help you decide whether an e-course is worth your precious financial resources, or whether you’d be better off going it alone.
Quotes and highlights from this Episode:
Googling it is great for solving one focused problem.
It’s not the smartest way to learn.
“You don’t know what you don’t know.”
You’re not just buying the content of that course or the information that you’ll receive.
You are paying for content, experience, saved time, expertise of the teacher.
The content is always going to be available somewhere on the internet for free – not just all in one place, and perhaps not in a way that’s easy to absorb.
It’s hard to know what you’re looking for.
You can end up missing really crucial information which could make your life easier.
When you consider doing an e-course, look at the experience you’ll be getting. Does it allow you to interact with your classmates? How will the content be delivered? Do you get actual feedback from your teacher – can you ask questions?
“Choose a course that gives you the experience you want, as well as the content you need.”
Imagine: instead of spending years stumbling around in dark caves, trying to find your way to the treasure hidden deep within the mountain, someone came along and gave you a light and a map.
The question to ask yourself when you’re considering exchanging a little bit of your life for an e-course is – “Will the time I SAVE down the road outweigh the money I SPEND right now?”
Your teacher must have the knowledge and experience to teach you what you need to know in a way that you will find enjoyable, challenging, and truly useful.
You need to make sure that you really trust your teacher.
Does what they teach come from a place of hard-won experience?
“One small test for you to apply: if they tell you that achieving success will suddenly be guaranteed, fast, and/or easy if you just do their course – they’re lying.”
Success is in the application.
No-one can give you a magic formula for success.
Success looks different to everyone, and can be reached in so many different ways.
Time is life and when you exchange money for something, you’re exchanging it for time saved – a little bit of life. Make sure it’s worth it.
We all struggle with choosing – and sticking to – a direction for our business.
In the beginning, you probably didn’t even have a direction in mind. You just had something you loved to make, and you wanted to start selling it.
Things like finding your ideal customer, marketing, goal-setting, long-term planning, and conscious product development were likely not even on your radar. You might not have even planned on having a ‘business’.
But now you’re here. You’ve realised that you not only love making things – you love being able to share them with the world, and make money doing so. You’ve crafted yourself a business.
But are you clear on where you want to drive your business to?
Or is it driving you?
Camila Prada – one of the successful makers I profile in the SHIFT Gold Member Case Studies, has this to say about finding direction.
[Struggling with direction is] a constant for me. I think it is for most entrepreneurs, simply because of the fact you have to switch back and forth from CEO mode to worker bee mode. As the creator of a business you are always second guessing yourself, questioning, thinking of how to make things better.This makes it hard to execute plans in a focused manner, and of course YOU have to execute these ideas and plans yourself at the beginning, as there is no one else to do it.
Another of our Case Studies, Tracey Matthews (you might know her from Flourish & Thrive Academy) actually grew her first jewellery business to a huge level of success over 10 years… then let all of that go to re-start with a completely different business model for her jewellery.
She says: “Struggling to find direction is just part of life. The difference between those who succeed and those who stay stuck in the struggle is the direct correlation between your ability to make a choice and to take action.”
I totally agree with Tracey. I wrote about this on the blog recently – the terrible habit of not taking action because we’re waiting for something… whether that something is more time to think through a decision (hint, there will never be a point where you are 100% confident… about anything) waiting for perfection, waiting for the ‘right time’… or any of the other myriad excuses we make to ourselves about why we haven’t taken action.
The 4 makers I profile in the SHIFT Gold Case Studies all have this one thing in common. They have made decisions (sometimes, really tough decisions) and then enacted them.
Another thing they have in common is a clear direction.
They know who their customer is – and who their customer is not. They are not trying to be everything to everyone. They know what they want, and every decision they make drives them closer to their chosen destination.
Do you have this clarity?
Or are you still floundering, lurching from task to task, always feeling like you’re behind the game?
If you’re driving your business aimlessly, it’s time to make a shift.
I created SHIFT – my e-course for makers and creatives – to help you do exactly that.
Why did I create this course?
Because I’ve been in your shoes. It took me years to get clear on what I wanted my jewellery business – Epheriell – to be, and the direction I wanted to drive it. From when I started it as a hobby in 2008, it took me 5 years before I finally got really clear and focussed as to what direction to take my biz.
Sure, I had attained some level of success – I was making regular sales, and making money. But things were growing slowly, and it wasn’t until I consciously chose a specific, defined direction that things really took off.
Once I got that clarity, and committed myself to one micro-niche, my business exploded. In fact, my jewellery business revenue in 2014 was double my revenue in 2013.
And that was after culling over half my product line!
Attaining this clarity and direction makes everything so much easier. Your marketing, product development, time management, heck, even the amount of supplies you need to keep on hand.
It makes things simpler, more straightforward, and you clear so much mental space because you’re not wasting time constantly asking ‘this or that’?
You know your Core Values, you know what part you want your biz to play in your life, and you know your WHY.
If you need help finding this clarity and direction for your business, join me and a passionate group of fellow creatives for SHIFT.
The course kicks off March 9th and runs for 30 days. Registration closes Sunday morning, AEST.
As with all of my courses, you get lifetime access to both the content and the private course forum.
I hope you’ll join us and #SHIFTyourbiz in 2015!
P.S. Don’t just take my word for it. SHIFT Alumni, Carolyn Kospender, says of the course: “I feel like I’ve read so many books and essays on information that never really hit the point. But your course not only gave me concrete steps and plans to get me going but more importantly, opened my eyes to the true purpose behind what I do.”
P.P.S. If you have any questions about the course after reading the course page and FAQs, just leave a comment below or email me and I’ll get back to you asap.
Registration is now OPEN for SHIFT – my e-course for established creative business owners.
SHIFT is a course for those who are already on the road to business success.
You’ve got the business, you’ve got the basics sorted: you’ve made some sales, connected with customers, worked hard to get to where you are. You’re already convinced that you CAN make it happen – but you feel a little stagnant, a little lost, a little overwhelmed.
You’re not quite sure that that your car is on the right road, heading to the right destination. You’re not sure which route to take – or which highlights to stop at on the way.
You know you can’t do and see everything on your journey – so you need help working through the process of getting clear on which sights are the right ones for you, and how to fit them into your schedule.
Heck, honestly, you might not even be sure you’ve got the right car for the trip!
SHIFT will help you with all this and more.
The course is broken up into 4 weeks of lessons that take you through 4 aspects of your business.
Week 1: The Road Map – Where you’re going.
We focus on the ‘bigger picture’ – things like your core values, business/brand story, niche clarification, and business planning.
Week 2: Packing the Car – Have you got the right stuff for your trip?
We look at the nitty-gritty details of your business – do you have the right products/branding/copy/tools/pricing/etc. in place to move in the right direction and tell your story clearly to reach your ideal customers?
Week 3: The Trip Plan – How are you going to spend your time?
This week’s all about time management. Do you have the right systems/processes/support structure in place to maintain and grow your business the way you want to?
Week 4: The Slideshow – How are you going to tell your story to those who want to hear it?
Marketing is what this week is all about. By this point, you’ve crystallised your story, revamped your time management, gotten the details right – so it’s time to get the word out in an intelligent, non-time-wasting and targeted fashion. We’re focussing on customer communication, PR, visual marketing, and giveaways with a lesson devoted to using Instagram strategically.
For more of a breakdown of the course, head to the course page here.
SHIFT is specifically geared for handmade business owners who sell primarily online. Alternatively, you do at least sell online, even if you focus on wholesale or markets.
It will also be valuable for artists, designers, vintage sellers, OR those who have a creative service-based business.
Course Alumni, Starry Raston, said of SHIFT: “I think SHIFT is the perfect course for anyone who has already established their business but needs to raise it to the next level.“
Early bird registrations – those who sign up within the first 24 hours – also get a bonus – a copy of the ‘Break it Down: Get it Done’ business worksheets by Elle Roberts(who is one of the guest teachers in the course). These worksheets aim to help you break down big tasks into small, manageable steps to ensure you get them done. (BONUS HAS ENDED)
Registration is open now, and closes Sunday the 8th of March at 9am AEST. (That’s Saturday night for those of you in the States + Canada.) The course kicks off March 9th first and runs for 30 days. As with all of my courses, you get lifetime access to both the content and the private course forum.
If you’re joining us – see you in the course!
P.S. If you’ve done Set Up Shop, and you’re ready for ‘what’s next’, SHIFT is the course for you.
P.P.S. If you have any questions about the course after reading the course page and FAQs, just leave your question below or email me, and I’ll get back to you asap.