[162] 7 Reasons to Sell your Craft Online


Do you like the thought of making money while you sleep?

Of not having to make an order till you’ve already been paid?

Or how about having your weekends all to yourself?

All of these reasons – and more – are why I personally LOVE selling my jewellery online.

The invention of the internet has made growing a successful handmade business more accessible, more possible, and more convenient than ever before.

I’ve done it – and it wasn’t even imaginable to me 10 years ago when I started that I could be making a full-time living from selling my handmade jewellery online.

But I am. And I know thousands of other makers and artisans are doing exactly the same.

How are we doing this? By creating enticing, well-functioning, cohesive, and professional online shops to sell our craft all over the world.

Selling your work online has SO many benefits.

In this episode, I outline 7 reasons why you might want to sell your craft online!



If the thought of setting up online is overwhelming… I’ve got you.

I’ve taken over 1,000 makers through my flagship course, Set Up Shop. 

Actually, it’s more than a course: Set Up Shop is an integrated system of lessons and projects that will take you from having no knowledge whatsoever about selling online, to knowing everything you need to know in order to get your shop set up right – right from the start.

In the words of Set Up Shop Alumni Karen Lynch: “If you have ever thought you would like to have an online presence, but have lacked the confidence or know how, this is the course for you. If anyone has ever said “Your stuff is great.  You should sell online”, and it’s been a dream of yours for too long, you need to make those dreams become a reality and do this course.”


The course is starting again on October 1st, with a one-time-only 20% discount offer!

Find Out More



Stacey’s made over 3,300 sales in her Etsy shop alone… and Set Up Shop helped get her there.


Hey Thriver,

I’ve got a story that I HAVE to share with you.

Stacey Howard of Max & Me Designs took my Set Up Shop course a few years ago, and since then, she has not only continued to be my student, but is also now my dear friend.

She’s built a wildly successful, full-time handmade business – all while having and raising her 2 kids.

She is a shining example of what can be achieved when you have a good product, fierce drive, and the right guidance.

She’s done so amazingly well that I actually had her on the podcast a while ago to share her story – and her tips for how she turned her handmade hobby into a full-time business!

You can listen to that right here.

And, if you too want to set up a stellar online store (on Etsy or anywhere else), don’t miss this class of Set Up Shop .

I’m offering a one-time-only 20% discount on the already super-redonkulously-affordable price to celebrate my upcoming 10 years in business!


Tap or click here to find out more…

Jess 🙂

P.S. Over 1,000 makers all around the world have taken the course – don’t miss it.


[161] The number 1 reason handmade businesses fail (and 3 strategies to overcome it)


I have seen so many handmade business owners flounder and give up, and there is one thing so many of them have in common.

I call it the ‘what, how, when’ problem.

This happens when makers don’t know what to do, how to do it, or when to do it in regards to their business.

You can know the what… but not the how or when. Or maybe you know the when, but not the how… you get the picture!

When you start out, especially if you have zero business experience, there is a HUGE learning curve.

But… how do you know what you don’t know? How do you make sure you’re doing the right things, at the right time, in the right way?

There are 3 strategies you can use to climb the mountain and craft a successful business, and I share them with you – in detail – in this episode.

I also share the BIG special I’m offering on my Set Up Shop course, and why!


Get 20% off Set Up Shop – One-time bizaversary special offer!


So, on the 9th of October, I’m going to be celebrating 10 years in business!

*Cue fireworks and sparklers!*

That was the date that I opened my Epheriell Etsy shop… the beginning of this amazing journey to a life and work that I absolutely love.

I want to celebrate – and I want to share that celebration with you!

There will be a few things going on over the next few weeks (especially for Thriver Circle members), but today, I wanted to kick off with something BIG.

I’m offering a 20% discount on the upcoming class of my flagship course Set Up Shop.

Over 1,000 makers have already used the SUS system to set up stellar online shops for their handmade creations – and I want to get this system into the hands of 1,000 more makers (for a start)!I don’t think I’ve ever offered this sort of discount before (as the course is already super-affordable) and I very much doubt I’ll ever offer this discount again (maybe for my 20th bizaversary? OMG…)

Anyways, if you have ever considered taking the course, there will NEVER be a better time than now!

Just tap or click here to go to the course page, and follow the instructions to get access to the 20% discount.

Before you go – thank you. Thank you for being here, for being part of my decade-long (so far!) business journey.

I want to see you create the handmade business of your dreams, and get to experience all the wonderful things that I have over my 10 years in business!

Jess 🙂




[159] Top Tips for Selling your Handmade Goods Wholesale with Melanie Augustin

What if you could sell 95% of your handmade creations via wholesale?

My guest today has done just that. She quickly grew her business – and her income! – by focussing on selling via wholesale, rather than online or at markets.

But where do you start? How do you know if you’re pricing correctly? And what’s the best way to approach stores? How to you show them what you’ve got to offer?

There’s a lot to know, and it’s important to keep your relationships with current and potential retailers secure.

Figuring out your pricing to include all those elusive overheads is truly one of the major pieces of the puzzle; along with having a stellar catalogue and knowing how to get your name and products ‘out there’.

In this episode Melanie Augustin sits down with me to talk about how she jumped into wholesaling headfirst and the lessons she has learnt along the way.

Mel is my good friend, and also my co-teacher in the upcoming Wholesale Know-How course, that starts this coming Monday, September 10th!

Click or tap here to find out exactly how our course will show you the steps you need to take to successfully sell your handmade creations to brick & mortar retail stores.

NB: The body of this episode is a replay of Episode 5 of the podcast – I’m bringing it back today because that was 3(!) years ago, and I know many of you would have never listened to it – Mel has some brilliant insights to share, so don’t miss it.




Quotes and highlights from this episode:

  • “Some days it’s almost like the business part and the creative part of me are pulling against each other, and you really have to accept that.” {Melanie}
  • A lot of crafters who craft for fun often think they can turn things into a business but it’s really a different mindset and a different way to think about things.
  • Make sure you know how much you can make in a specific time frame to figure out if you need to factor in staff or other help to get your orders filled.
  • Find a business partner or think about hiring help if you find the accounting side of your business too scary.
  • Trade fairs can be great places to pick up new business but they aren’t essential for you to step into wholesale.
  • Trade fairs are completely different to a retail craft market as people are less likely to want to chat and are there for business.
  • Make sure you have a catalogue which makes it easy for buyers to choose and order efficiently.
  • “I wish I could just create all day and I think that’s what people think but there’s a lot just sitting there and marketing and online business.” {Melanie}
  • “We all make mistakes with our pricing in the beginning. When you have a lot of orders, you can sit there and think, I’m not earning enough money for this!” {Jess}
  • Make sure you maintain a good relationship with your buyers as it’s easier to sell to the same customer rather than get a new customer.
  • Don’t be so worried about work/life balance on a daily basis as you will find that it evens out over the course of the year.
  • “I’m now strict about not working weekends except in those last three months of the year” {Melanie}
  • “Before my daughter was in school, I would go into studio lock-down for days on end and that worked really well because then I could take the time I wanted. Now I have my daughter’s schedule with school hours, I have to adjust.” {Mel}
  • BookThe Divided Heart: Art and Motherhood by Rachel Power
  • Instagram is a great tool for marketing an online business along with Twitter if you’re a bit of a wordsmith
  • Mel’s Top 3 things to get right for wholesaling
    1. Pricing
    2. Catalogue
    3. Marketing
  • “If you don’t build your dream, somebody will hire you to build theirs.” {Tony Gaskins}


Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. 



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