If your location is not helping you grow your business and get things done, then the only solution is to make a change! You can either change your location or you can make changes to your location to better enable you and other business owners. This is a wonderfully inspirational video.
Today’s guest post comes from the Handmade Cooperative. This amazing organization is a select group of 70 businesses that create handmade goods for children. As a cooperative, they work together to support and generate exposure for one another. They are more than a Blog; they are a community. Today, they’re sharing tips they’ve learned from working together.
Working from home is fantastic. In your handmade business, you are the boss, your hours are flexible, and you’re much less stressed than you would be in a corporate environment. Sweet. But there are downsides to doing it alone and a major negative is the isolation. Not only is working from home a lonely path to tread. Being alone means that you no longer have anyone to bounce ideas off, to work collaboratively with, to support you in the rough times, to celebrate achievements with you, or to give you advice. Luckily for you, the networks of handmade business minds are thriving in Australia and these networks are both the perfect fix for your sanity and a great way to grow your small business.
Here are four ways that members of our group, Handmade Cooperative, have successfully used networking to expand their hobbies into small businesses.
Social media is a wonderful tool for handmade businesses to create networks with other brands and follow up with customers. These days, many small businesses cannot and would not survive without their social networks. If you are not on the social media bandwagon yet, you need to be.
Amanda from Dream Time Designs genuinely interacts with other handmade businesses via Facebook, swapping shout outs and shares to gain exposure to new audiences and generate sales. She says “Each time you share my page, I get heaps of likes and meet new friends.” Remember, though, that you don’t need to be on every social media platform. It’s better to communicate well on one or two platforms and to build a strong relationship than to use many platforms sporadically.
Even if you don’t want to commit to becoming a market store holder, if you love handmade then you probably make a habit of visiting handmade markets in the real world. Social media is a poor substitute for meeting other business owners in person and making face-to-face connections with them.
Rebecca from Little Toot Creations says “I’m not shy about saying hi and introducing myself at markets (both as a smallholder and a shopper).” She uses networking at markets to make connections, which then result in friendships, collaborations, and support. Remember to carry a few business cards to share so that your new connections know where to find you.
Conferences are a great way to build your networks. Get in the habit of attending organised events both to learn from the formal presentations and also to network with presenters and attendees.
For Christine from C Percy Designs (www.cpercydesigns.com.au), networking is a big part of her marketing, leading to features and advertising opportunities. She says “Networking at the first Artful Business Conference opened a lot of doors and provided great opportunities.” Even if you can’t physically attend conferences, many these days have virtual tickets, with chat interaction during the event and private online communities.
Online communities and guilds provide a little extra to the social media experience as they bring together groups of like-minded business people. Online marketplaces such as Etsy and Madeit have forums or private sellers Facebook groups where handmade businesses can share feedback on products, tips and advice on how to be successful, and upcoming opportunities. Other communities bring together specific business owners who have similar skills, locations, or target markets.
Tracey from Ben & Jess says being part of a community brings “like-minded small businesses and start-ups together to share ideas, support each other, and enable access to advertising opportunities that some small businesses could not afford on their own.” Networking in dedicated groups offers the wisdom of experienced crafters, who can promote, teach and encourage one another.
The more ways that you network, the more your business will benefit. Get out there, say “hi” to a fellow handmade business owner, have a chat, and start, build and grow your business network today.
The other contributors and I share our own thoughts, experiences, and lessons learnt here on the blog every week. It’s all hard-won knowledge, because you know what?
We’re JUST like you.
We’re all indie makers. Solopreneurs. Learning as we go. Risk-takers. Dreamers. Do-ers. We don’t have all the answers. We haven’t figured it all out yet. We’re just sharing what we HAVE learnt, what we DO know to work – at least for us – because we want you to figure it out sooner than we did.
There is nothing extra-special or super-important about us that sets us apart from you. We’re all in the same boat.
With that in mind, I wanted to tap into the wealth of wisdom that exists here in the Create & Thrive community. So, a few weeks ago, I asked you:
Below is a compendium of those answers – which I’ve dubbed the #CTWordsOfWisdom.
Look out for many of these on our Instagram and Facebook page over the coming months – Megan E’s been hard at work turning your words of wisdom into inspiring and motivating shareable quotes! I’ve taken your comments from the previous post and broken them up into concise snippets of advice. Feel free to tweet and share these – just use the hashtag #CTWordsOfWisdom and link back to this post if you can!
Before we immerse ourselves in your wisdom, though, I wanted to extend an invitation.
This is not a static document.
I want YOU to share your tips, ideas, lessons learnt, aha moments with us in the comments. Let’s keep the bank of wisdom growing and flowing and help each other figure things out!
Now, it’s over to you.
What would YOU tell people just starting out in handmade business?
Making clear times to do your craft (especially if you’re doing it around work) will help ensure that it doesn’t take over your life. Make sure that you include pack up time into that too! ~ Macramake
Believe in yourself and your craft. After I quit my day job to follow my dream, people say to me, “What are you doing now that you don’t work?” Well actually, I do work. More than I ever did. Now I can proudly answer that question. “I’m a jewelry designer”. Don’t let people trivialize your work! Believe in who you are, your talent and your creations. Because no one else will believe it until you do. ~ Tracey Atkinson
Always have your “end game” in mind. Is what I’m doing today in line with how I envision my business down the road? Is the way I’m running my business scalable and sustainable long term and at a higher level? Can I make enough money doing my handmade business full time? ~ Cortney Nichols
Don’t stock up wanting to “save money” on items that you visualize you are going to need when your product “takes off”. Get the information you need to order, what you need in bulk, so that way when the time comes you can have it when you need it. Otherwise you will end up with a whole bunch of “stuff” that you may or may not use within your lifetime, because you are so over the product you were creating when you stocked up on that item. You tie up your money thinking you “save” and then you don’t have the working capital when you need it. ~ Miska Black
One thing I found I missed out on was as soon as I had a business name was not getting it set up in all the different social media options. Even if you aren’t using them to begin with, get registered and be consistent with your name. It will help with branding and customers being able to identify. Don’t do what I did and be ‘frightened’ of all the options out there. People use social media differently so you need to cover all the bases even if you don’t like them yourself! ~ Tricia
Just keep going but go like water in a stream. If you can’t move the rocks in your way, you have to be flexible to go around them. ~ Allison Dey Malacaria
Unless you are one of the very fortunate few to suddenly be “discovered” after making and listing a few items for sale, you have to really work hard to figure out who your customers are and then find them. Who you are, how you dance with the music of business is more telling of your future success than anything else. ~ Allison Dey Malacaria
Temper the initial passion for your biz. When I started I thought everyone would love it so I overbought and money I could have used for other things got tied up in inventory for years. ~ Wendi Unrein
Be careful who you get ideas from and pay attention to what you are needing/asking. When I started I got inundated with the “You should..” people with good ideas but not the ones I needed. That is very important. ~ Wendi Unrein
Show up, each and every day. Do something for your business every single day. ~ Barb Lieberman
Bookkeeping from day one. Real cost of each item, inventory, sales tax, sales, shipping, everything. If you don’t have the time to do it right now, today, you won’t ever find the time. The task grows exponentially if you do not do it as you go along. ~ Barb Lieberman
Research events before you do them. Not all handmade? Might not be a good fit. Talk to others who are vending about the event. Most are happy to share their opinions. ~ Barb Lieberman
Network! Find other handmade businesspeople and get together to commiserate and celebrate. ~ Barb Lieberman
Celebrate! Every sale. Every new lead. Every new product. ~ Barb Lieberman
Organize your workflow. Organize your packaging flow. Organize for events. Organize inventory. Don’t waste time looking for things. ~ Barb Lieberman
Ask questions. Try new things. ~ Barb Lieberman
Look for inspiration. Add new products or twists/improvements of your regular items now and then. Give customers a reason to come back. ~ Barb Lieberman
Say “I” when you talk about your business. Be your brand. ~ Barb Lieberman
Do not give away your products. Do not discount their value. Charge what they are worth. Place value on “handmade” and all it offers. ~ Barb Lieberman
Enjoy what you do. LOVE what you do. If you don’t, it’s a job. If you do, it’s a blessing. ~ Barb Lieberman
PLAN!!! What your long term plans are, what do you want out of this? When you are going to make, market, book keep, supply shop- organise your time. ~ Sue Bertozzo
Trust yourself to be capable of learning the skills you need as you go along. ~ Alison Comfort
Don’t be afraid of the many hats you will end up wearing as you grow your handmade business! ~ Alison Comfort
Start where you are, do your best, and don’t be afraid of stepping up to learn each new skill as you go. Your handmade business will grow organically, and you can grow along with it. ~ Alison Comfort
Make peace with the seasonality of your business. Your year will likely be dominated by the busy season and the slower season, so take advantage of each while not getting too attached. ~ Alison Comfort
Have what I call a ‘complete concept’ – a confirmed aesthetic, unique selling point, ideal customer profile and keyword collection. ~ Penny- Elizabeth Neil
Treat it like a real business with intent to profit, and to get used to that idea. And get used to the idea of doing it 24/7 for the first…. 10 years. ~ Penny- Elizabeth Neil
Having a set visual concept (brand) is incredibly important – it helps you figure out what to call yourself, how to design your calling cards and social media graphics, who your customer is, where to find them, how to sell to them, what kind of photos to have and how to make sure the stuff they’ll make is something that will actually sell. When you figure out those three facets, half the work is done for you. ~ Penny- Elizabeth Neil
You really need to love what you do. Not only because you will be doing it, taking about it, living it and breathing it for the rest of your days…but because your love for what you do needs to show in your product and also in how you present it to the world, to make it special. ~ Margeaux
Create systems that you can replicate & stick to them. Alter if needed but if you have to do it more than once: determine a way to make it consistent & efficient each time. ~ Robin Ritz
Enjoy the Process. “When we take care of the Process, the Product takes care of itself.” ~ Robin Ritz
Learn from ‘trials & errors’ and be persistence, tenacious & determined. Keep trying. ~ Robin Ritz
Be kind to yourself & give yourself credit for all your bravery, courage, effort and hutzpa. ~ Robin Ritz
Listen & Observe. Ask customers for feedback, find out what’s working & do more of that. ~ Robin Ritz
Trust your Intuition. Stay True to Yourself & remember the reason you began creating to begin with. ~ Robin Ritz
Really nut out whether you’re doing it as a hobby or business. ~ Jewel Divas Style
Decide if you have the time or energy to put into a business and the hours it will take and the energy it will suck out of you. ~ Jewel Divas Style
Do you have the ability to sell at markets, or don’t have any near you at all? ~ Jewel Divas Style
Is social media something you are already into or want to go into? Because you will need to, and then spend time updating and using it. ~ Jewel Divas Style
Embrace social media, if used correctly it will be a great friend. ~ Tania
Do you want to set up a website straight away, or start selling on shops like Madeit or Etsy? ~ Jewel Divas Style
Do you have the money for set up costs or will you have to hassle with bank loans? ~ Jewel Divas Style
Do you need to do short courses to learn about the aspects of running a business, or perfecting your craft? ~ Jewel Divas Style
Do you have any support system around you or are you doing it all yourself? ~ Jewel Divas Style
Maybe start of as a hobby for a year or two until you fully understand how it’s going to work… and then decide whether you want to turn it, (or it’s become successful enough to turn), into a business. ~ Jewel Divas Style
If you start a business you will need to register the name and get an ABN (or equivalent in your country) and make sure you put in a tax return even if you make NO money (something I was not told and did not know). ~ Jewel Divas Style
When you make a sale note it down in your ledger/ excel doc… and make sure you have a day set aside once a week, or once a month to jot down all your expenses for that period. It seems like hard work in the first couple of months but soon it will be second nature, and come tax time it will make life SO much easier. You may need to write down all the steps you need to take (and frequency you are going to do them, daily, weekly, monthly etc) and refer back to it until you get used to it… but you won’t regret it! ~ Imogen Wilson Jewellery
It’s bloody hard work!! ~ Tania
Good photos are everything. Take the time to ensure your products are photographed in the best way possible. This doesn’t have to mean spending money on professional photos. There are lots of great photo taking tips out there so read up on them and also make sure you edit photos after taking them. ~ Tania
In the beginning, there is so much work, so many new learning experiences, so many first offs and much time spent working out how its done… but once you do these all once, the second and third are easier and take less time. ~ Fluid Ink
Try not to judge your business by looking at others and competing with others that are in the middle (time wise) of theirs. Things take twice as long at the start and it feels like you are a mouse on a treadmill, but gradually things take less time once you have worked out systems. Feeling competitive or trying to compete with others in the same industry is heartbreaking and mentally exhausting. ~ Fluid Ink
Do your own thing and stick to it. If you get a random request for ‘do you do this’ if its out of your range and its going to take more time effort resources than you have, say no. In saying that, sometimes, accepting a customer directed request, can force you to experiment with something you hadn’t though of and can be refreshing (although often un-profitable!) ~ Fluid Ink
Pay yourself!!! Just because someone else is selling a similar product for cheap, doesn’t mean you have to! When I compared my sales to others that were selling cheaper, I found that I had MORE sales for HIGHER prices! Don’t short yourself. ~ Yarned Together
Don’t procrastinate! Just list your items on whichever platform you have chosen and let the buyers out there be the judge. Don’t go by what your family and friends say, just get it out into the marketplace and gauge the response. And if the marketplace does not respond well then what have you lost? A few listing fees and a bit of time and material. What have you gained? The knowledge to alter your product so it better suits your buyers ~ Leanne Hewens
Create a brand and carry it through all you do. ~ Barb Lieberman
If you’ve never seen this video, you’ve definitely seen quotes from it floating around the internet. It’s become something of a legend in creative circles. You might have heard it called the ‘Make Good Art’ speech.
Here’s one of my favourite parts, which I think will probably ring true to anyone making a go at actually making money via their creativity:
“The first problem of any kind of even limited success is the unshakable conviction that you are getting away with something, and that any moment now they will discover you. It’s Imposter Syndrome, something my wife Amanda christened the Fraud Police.
In my case, I was convinced that there would be a knock on the door, and a man with a clipboard (I don’t know why he carried a clipboard, in my head, but he did) would be there, to tell me it was all over, and they had caught up with me, and now I would have to go and get a real job, one that didn’t consist of making things up and writing them down, and reading books I wanted to read. And then I would go away quietly and get the kind of job where you don’t have to make things up any more.”
“People keep working, in a freelance world, and more and more of today’s world is freelance, because their work is good, and because they are easy to get along with, and because they deliver the work on time. And you don’t even need all three. Two out of three is fine. People will tolerate how unpleasant you are if your work is good and you deliver it on time. They’ll forgive the lateness of the work if it’s good, and if they like you. And you don’t have to be as good as the others if you’re on time and it’s always a pleasure to hear from you.”
This whole speech is littered with gems to ponder. Watch and listen carefully…