[144] The Power of Pinterest [Member-Exclusive]

 

This month, to fit in with the Thriver Circle project (#PinterestChallenge), I’ve done an episode on the power of Pinterest.

In it, I outline why Pinterest is an excellent choice of marketing tool – especially for handmade business – and share some stats for how much it is growing, and the reach it has.

My goal was to inspire you to dive into the world of Pinterest, and see what impact it can have on your business.

If you aren’t a big fan of social media – THIS is your best choice for getting traffic to your website, without having to share much of your personal life or self online.

 

>>Become a member of the Thriver Circle and listen to the full episode right now.<<

 

You can listen to the episode intro below:

 

P.S. There is also a detailed video workshop on how to to use Pinterest to market your handmade biz in the Circle – available immediately to members upon joining!

 

 


 

 

[143] Growing a Jewellery Design Business with Priyanka Kedia of AYVA

 

Today’s story is of a woman who has come full circle.

Priyanka hails from a family of jewellers in Mumbai, but calls San Francisco home.

After working in a corporate career, a certain life event made her realise how meaningful jewellery can be… and started her on a journey of creating her own jewellery design business.

Her brand, AYVA, is now stocked in stores all over the USA, and today she shares her story of becoming an entrepreneur and a designer – and all the ups and downs along the way.

 

 

 

 

 

Quotes and highlights from this episode:

  • It takes time to find the right match for your business when outsourcing product manufacturing.
  • The most difficult part of the process is finding the right place and you have to trust that they will do as good a job as you will do yourself.” {Priyanka}
  • Priyanka took a year to research and plan for her business but in the end she just had to launch.
  • “You have to throw perfection out the door when you are an entrepreneur.” {Priyanka}
  • Trade shows can be a good place to make connections with potential wholesalers.
  • Be confident, persistent and resilient when sourcing wholesalers. Rejections will happen.
  • “Jewellery is not necessarily just an accessory. It’s such an important object – it holds life’s best memories.” {Priyanka}
  • Work life balance may happen over weeks rather than days.
  • Priyanka is able to work with her teams overseas once her children have gone to bed.
  • Your business goals will shift and change as your business grows.
  • “You have set goals, but you’ve got to be flexible with them as well.” {Jess}

 


 

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