[154] The Success of Soak Society

 

So many business come about because the creator sees a problem, and can’t find a solution… so they create it themselves.

Soak Society is one such business. It’s founder, Natalie Thorogood, started the business a few years ago when she wanted to use bath salts without any artificial colours or fragrances. She couldn’t find what she was looking for, so she created it.

Over the next few years, Soak Society has blossomed into a boutique bath product company that is stocked all over Australia and overseas, including in a huge range of stores in Tokyo.

Natalie is a brilliant example of a young woman who saw and opportunity and jumped on it. I loved chatting with her – she’s a Sunshine Coast local, so just down the road from me, and she exhibits a wonderful down-to-earth perspective on work and life.

P.S. Are you ready for the #MakingItPodcourse? It’s a FREE 30-day course for makers in business, and I’m publishing a lesson a day on the podcast. It kicks off on July 1st!

 

Head over to MakingItPodcourse.com to register now for email reminders and updates throughout the course.

 

 

 

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on Apple Podcasts.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 

 

 

Quotes and highlights from this episode:

  • “You don’t have to have a uni degree to start a business” {Natalie}
  • Natalie has a stockist newsletter to provide regular updates on Soak Society happenings. This is supplemented with individual points of contact via phone and email.
  • Soak Society used a PR agency for 4 months to assist with build brand awareness and build stockist list.
  • “You are paying for the contacts and experience they have” {Natalie}
  • Collaborate with others in your field and cross pollinate ideas and content through gifts with purchase, interviews and promotions.
  • Natalie uses Flaunter to compile, share and promote brand imagery, media and press releases.
  • Keeping a sustainable work/life balance is essential.
  • “There needs to be a balance and you can’t be guilty about it” {Natalie}
  • Natalie recommends the book Profit First by Mike Michalowicz.
  • “Consult with your wholesalers – they are your customers and they know what sells in their stores” {Jess}

 

[151] Being Boss with Emily Thompson

 

Have you heard of the Being Boss podcast? If so, you’ll know my guest today – one half of the BB duo – Emily Thompson.

If not, you’re in for a treat.

In this episode, I interview Emily about what it means to be the boss of your business and your life.

We cover a lot of juicy mindset topics, and we discuss Emily & Kathleen’s new book – Being Boss.

I loved talking with Emily, and I hope you get a lot out of this episode!

In other news… I introduce you to something very exciting happening on the pod in July!

Listen below to find out more!

 

 

 

Quotes and highlights from this episode:

  • Emily started with her first business at age 18 and her career has shifted and changed many times since then.
  • It is very unlikely that you are going to find the things you are going to do for the rest of your life early on.
  • Confidence is a muscle – the more you work it the stronger it gets.
  • “Find the ways to remind yourself that you are awesome at what you’re doing or you will figure it out along the way.” {Emily}
  • Being stuck in fear will not allow you to lead a fulfilling life and work.
  • “Confidence is something you will have to practise and you will always have to practise.” {Emily}
  • Look for proof in your past experiences of times the thing that scared you worked out.
  • Take a breather from the problem – get some perspective and change gears and then come back with fresh eyes.
  • Entrepreneurs are making it up and figuring it out as they go along.
  • “We are all experimenting. You have to be willing to do the experiments and take the risks.” {Jess}
  • The more you try the more you will fail – get comfortable with failure to allow you try new ways and new things.
  • When things are no longer fulfilling in your business it is time to let consider what you need to change to get back to fulfillment.
  • “There are times when a dream job is no longer dreamy.” {Emily}
  • Systems and process are very important to business it is important to leave space to be creative.
  • “You can systemise yourself into a rut where you don’t have the space to allow your creative juices to be flowing.” {Emily}
  • Find out more about Emily, the podcast, and the Being Boss book here.

 

[145] Erin Dollar of Cotton & Flax

 

My guest today is the inspirational Erin Dollar.

Erin is a textile and surface pattern designer who specialises in minimalist designs with an eco-friendly focus.

She creates boldly patterned home decor for Cotton & Flax, which she founded in 2012.

In this episode, we have an in-depth chat about her business journey, her thoughts on social media, time management, business direction, and much more.

BONUS: Erin is going to be joining me and the Thriver Circle community for a live chat on Tuesday the 24th of April at 10am, AEST (the time in Brisbane, Australia). If you’d like to join us for that, make sure you’re a member of the Circle, and look for the event in the Circle FB group.

 

 

 


Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 

 

Quotes and Highlights in this episode:

  • The focus of Erin’s business has evolved over the years.
  • “There is something really interesting in looking at the micro-level of your business and making a plan to shift and pivot to follow what is successful.” {Erin}
  • Moving into design allows for artworks to become more accessible at a lower price point and can open up avenue for collaboration.
  • Your business focus will ebb and flow over the years with periods of higher and lower creativity.
  • “It’s okay to have seasons of fluctuation.” {Jess}
  • As your business grows moderation is important to avoid burnout.
  • Setting clear boundaries and maintaining a work/life balance create a sustainable business.
  • “Build some boundaries into your workflow where you can early in the process.” {Erin}
  • Social media can be a powerful business tool but be wary of comparing yourself to others.
  • Create authentic connections and build a community for the long haul.
  • “Your website and your mailing list are the two tools you can really control.” {Jess}
  • “Don’t rush. There is going to be time for all the amazing things you want to put out into the world.” {Erin}

 

 


 

[141] Grow your Side Hustle with Chris Guillebeau

 

In this episode I talk with the master of the Side Hustle – my friend Chris Guillebeau.

Chris has been running one side hustle after the other his whole adult life. These days, amongst other things, he’s a well-known author, blogger, and the host of the Side Hustle podcast.

I met Chris at a Problogger conference many years ago – and in fact, a conversation with him at that conference was one of the key moments that helped me decide to start Create & Thrive!

So it’s quite poetic that I am now welcoming him as a guest on the show to talk about business, life, and the power of having a side hustle.

Don’t miss this episode – Chris is full of awesome wisdom and knowledge from the thousands of small business owners he’s talked to, interviewed, and worked with in his career.

 

 

Win a signed copy of Chris’s new book Side Hustle!

 

I’m giving away 2 signed copies of Chris’s new book. There are 2 ways to enter:

  1. In the Thriver Circle – just search #Chris to find the entry post.
  2. During my monthly public live Q&A on the Create & Thrive Facebook Page. RSVP here to join in, and be in with a chance to win.

 

 

 

 

 

 

 


 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 


Quotes and Highlights from this episode:

  • You don’t have to quite your day job to launch a creative business.
  • There is value in building security before leaving your day job to start your side hustle full-time.
  • “There is nothing wrong with keeping the day job and slowly building this business on the side” {Jess}
  • A day job will allow you to try different things and experiment rather than putting too much pressure on your new venture.
  • “Be willing to take action even when they are no guarantees” {Chris}
  • Your first side hustle may not where you ultimately end up. Don’t be afraid to ty new ideas and discard those that don’t work or feel like a good fit.
  • Chris shares a story for his first side hustle.
  • When selling your goods promote the benefits of your product before the features.
  • “What emotional need does this purchase meet for someone?”{Chris}
  • Everyone is capable of starting a side hustle – if you don’t have all the skills required you can learn these.
  • “You don’t have to pick the content or topic that you are most passionate about. You can just be excited about learning how to do this (building a business)” {Chris}
  • Investors and starting capital are not essential to start a business.
  • “You don’t have to live your life the way others expect” {Chris}
  • Find Chris online here.
  • Check out the Side Hustle School and book!

 


 

[139] How Max & Me Became a Smashing Success with Stacey Howard

 

I’m so excited to share this episode with you!

I invited today’s guest – Stacey Howard – on the show to share her business journey – because I’ve been watching her progress since she took my Set Up Shop course back in 2013.

Since then, she’s built a 6-figure handmade business – all while having and raising her 2 kids.

Stacey is a brilliant example of how hard work, dedication, and tenacity can pay off, and she has SO much wisdom to share with you today.

Enjoy this episode!

If you want to kick-start your own online shop to sell your handmade creations (or, overhaul the one you already have) Set Up Shop is open for new enrolments right now!

Class starts on March 12 – find out more here.

 

 

 

 

 


Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 

Quotes and Highlights in this episode:

  • Stacey’s business focus has shifted and refined over the years.
  • “My business evolved by following what my customers actually needed and what they were actually looking for” {Stacey}
  • By minimising one of a kind items, Stacey was able to free up significant amounts of time, energy and stock to focus on other aspects of growing her business.
  • Different products perform well in different spaces. Stacey’s postage stamp jewellery performed well at markets but were slower to sell online whereas her customisable cufflinks and jewellery perform best online.
  • The turning point in Stacey’s business was a large pricing restructure that included free postage as part of the price increase.
  • “If you have more higher priced items you will sell more of your mid-point items” {Stacey}
  • Increasing the prices of your products can be difficult but it is important to remember you are not necessarily your target market.
  • Give your new pricing structure time to bed down. It will take a little while to see results.
  • Provide your mailing list with advance notice of your price increase to build and sustain good will.
  • “You are making a beautiful product – don’t undersell yourself” {Stacey}
  • “Nobody is paying anywhere as much attention to your business as you are” {Jess}
  • The driver and source of your sales may shift and change over the years.
  • “You have to keep learning because if you don’t you will be left behind” {Stacey}
  • Consider outsourcing aspects of your life to free up time for you to work on your business.
  • “What activity (to outsource) will bring you the best return on investment?” {Jess}
  • Stacey’s tip for markets is to put your phone down and engage with each person who comes to your stall. They may not buy from this time but you are building a brand.
  • See Stacey’s work on her website: Max & Me Designs

 

 

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