Having an online presence is one of the most important things you can do for your handmade business.
If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!
I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.
I also share the 5 things you need to get a handle on before you can start successfully selling your work online.
Quotes and highlights from this Episode:
- You need to create an enticing, well functioning, cohesive and professional online shop.
- ‘An online shop takes time and dedication but it is worth it’. {Jess}
- You can accept orders while you sleep.
- You are more likely to be accepted by retailers.
- You don’t have to have heaps of stock already made.
- You can reach your ideal customer no matter where they live.
- You can start selling for a low initial cost.
- You can work and sell from the comfort of your new home.
- An online shop makes it easy for people to buy your work.
- A strong online presence is very important.
- The 5 things you need before you are ready to sell craft online?
- 1. An attractive and useful product.
- 2. A brand.
- ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}
- Without constraints we have no boundaries or barriers.
- 3. The ability to take stellar product photos.
- ‘Your photographs will make or break your business’. {Jess}
- 4. A basic understanding of SEO (Search Engine Optimisation).
- 5. You need courage.
- ‘Without courage you won’t succeed’. {Jess}
- You need to believe in your brand, your products, and your photography.
Download/Listen to this Episode
(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)