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[88] Avoid Burnout with Laura Brassie

 

Running a creative business can be tough at times: so it is important to take care of ourselves and our mental health.

In this episode I chat with Laura Brassie – a professional crisis counselor who also runs Ivory & Pine, a blog focused on mental health, self care, and intentional living.

If you have ever experienced burnout, stress, or overwhelm (and let’s be honest – who hasn’t?!) I recommend you take the time to have a listen to this episode, where Laura and I discuss some tips and ideas to help overcome or avoid landing yourself in the land of burnout.

 

 

Quotes and highlights from this Episode:

  • ‘When you burn out everything falls apart because you don’t care anymore’ {Jess}
  • So, how do you avoid burnout?
  • You need to take the time for self care every single day, even just for 5 minutes.
  • Exercise and eating well are important foundations.
  • Supporting relationships are also important both personally and professionally.
  • ‘You come first as a human being, and all those roles and responsibilities have to come second’ {Jess}
  • You need to find the flow in your work/life cycle or balance.
  • ‘Work/life will never be in balance if the life part is not in balance’ {Laura}
  • Always remember that for every down there will be an up again.
  • You can find Laura and Ivory & Pine at her Website, Pinterest or Facebook.

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[87] Enticing People to Join – and Stay On – Your Mailing List

Have you got a mailing list for your business?

If you don’t – you should! A mailing list is the most direct and intimate form of communication with your customer. It’s a must-have for marketing.

BUT – how do you encourage people to sign up? And to stay subscribed?

In short – people will opt-in if you give them a compelling enough enticement; and they will hang around if you give them value.

In this episode I talk about how to entice people to subscribe to your mailing list and importantly, how to keep them there.

 


 

 

Quotes and highlights from this Episode:

  • Why would people sign up in the first place? What enticements are in place?
  • Free shipping is a common offer and this needs to be decided on the basis of your products.
  • Be clear on limitations is the offer for the first order, a month or a year?
  • Dollar amount discounts are also a great way to entice people to sign up.
  • Whatever it is that you can offer you need to make sure it is enticing enough for people to want it.
  • So what about e-products?
  • Content freebies like patterns, a workshop or an e-book are fantastic.
  • Any content that is relevant and useful can be given away to your new subscriber.
  • ‘It has to be something to do with your business and something that people want.’ {Jess}
  • Use your mailing list to build a relationship by educating your customers about your product.
  • Then what? How do you keep them? There has to be a reason for your customer to stay subscribed.
  • Give them something of value for the life of the subscription.
  • Specials, discounts, information, VIP – there are lots of different things depending on your business.
  • Think about why you would want to subscribe to your mailing list. Put yourself in the shoes of your ideal customer.
  • Experiment – find out what works through trial and error until you find what is growing your email list and keeping them engaged.

 

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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

Win a Free Year of Thriver Circle Membership!

 

Membership to the Thriver Circle has just opened.

And guess what… the Thriver Circle turns 2 years old this month!

Yep, I started the Circle back in January 2015, and since then, it has grown from strength to strength – with many hundreds of amazing makers choosing to be part of this warm, supportive, world-wide community.

 

To celebrate the Second Birthday of the Thriver Circle, I am giving away one WHOLE year of membership for free!

 

If you win, you’ll be part of our community for a whole year – for free – long enough to complete the entire Your Year to Thrive Program. You’ll also get access to our private community forum, over 24(!) exclusive video workshops, monthly live calls and chats, and more!

This giveaway is open world-wide, and anyone can enter.

 

So, how do I enter?

 

Simply sign up for Thriver Circle membership during the next 48 hours, and you will be entered in the draw to win. That’s it! Everyone who is a paid-up member when the doors close on Thursday will automatically be given 1 entry into the draw.

 

That means, if you are already a member – congrats, you already have an automatic entry, so you don’t need to do a thing!

(Membership to the Thriver Circle is pay-by-the-month – there is no lock-in or obligation to stay longer than you want to. It is just $15 AUD per month, and you can cancel at any time.)

The winner will be drawn at random, and informed via email. You will receive one full year of free membership starting from the date your first month (or current month) of membership finishes.

 

You can join the Circle right here, but be quick – membership (and this giveaway offer) are only available for 48 hours.

Membership closes Thursday the 12th of January at 11am AEST (the time in Brisbane, Australia).

 

Good luck, and I can’t wait to welcome you into the Circle!

Jess 🙂

[86] Planning for the Year Ahead

Happy New Year!

I thought it would be useful for you if we kicked off the New Year with a podcast on long-range planning. In this episode, I share my own processes, and give you some tips for things you need to think about now, to ensure your year flows smoothly, and you don’t miss out on important opportunities for your biz.

I’ve seen it happen time and again – if you don’t take the time to step back and do some planning things can easily creep up on you and it’s too late! Then, you either give up completely on an opportunity, or you do a half-baked job. It’s stressful, and it’s and unnecessary stress if you simply take the time now to get yourself organised.

I encourage you to put a plan in place now so that you can take charge of the year ahead, and head into 2017 with a clear idea of important dates, deadlines, and goals!

Also, if you want some extra encouragement, guidance, and support, you’ll be happy to hear that Thriver Circle membership is opening up next week for the first time in 2017!

 Membership opens at 11am, AEST, on Tuesday the 10th of January.

 

 

Quotes and highlights from this Episode:

  • Step 1: Get yourself a wall calendar.
  • It allows you to look at the whole year in a glance.
  • You can use colour coding to mark important dates or tasks.
  • Step 2: Get a diary or a phone calendar.
  • This is something for your day to day scheduling.
  • Seasonality, marketing, launches, holidays, events and time off are examples of important dates to keep on top of.
  • Step 3: Marketing
  • Are you trying new marketing ideas or sticking with what you have already been using?
  • ‘Whatever it might be think about it ahead of time’ {Jess}
  • Step 4: Goal setting
  • It is important to have goals that are realistic and achievable.
  • Step 5: Financial goal setting
  • You need to be thinking about realistic goals you can be making this year.
  • There are many ways to make this goals such as an annual goal of profit or sales and also weekly or daily numbers.
  • It needs to be easily tracked so you can keep an eye on it over time.
  • P.S. Just a reminder – Thriver Circle membership opens next week! Start the year off with the Your Year to Thrive Program, as well as a ton of workshops instantly available… and the support of hundreds of makers committed to creating thriving businesses!

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[85] Thank you, see you in 2017!

It’s time to say goodbye until 2017…

As we move forward into 2017 it is time to say goodbye to 2016, celebrate the wins and take a breather.

I will be taking a short sabbatical but will be back in January with some exciting new episodes for you. Until then I will be catching up on orders, planning some exciting adventures for 2017 and taking some time to reflect and be thankful for what 2016 brought.

I want to take a moment to send a very special thank you to Thriver Circle members past and present for supporting me and what I do. I am so honoured to be your mentor and guide within such a supportive community! Without you, the C&T Podcast wouldn’t be possible.

Finally, I would love to hear from you, dear listener.

I’d like to invite you to send me an email at jess AT createandthrive.com and let me know:

1. What has been you highlight of 2016, and

2. Which episode of the podcast has been your favourite/has had the biggest impact on your business?

I look forward to hearing from you, and have a wonderful December.

See you in 2017!

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(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

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