[137] Set Up an Effective Sales Funnel with Chanelle White


Do you have a mailing list for your handmade business?

Even if you haven’t started your business yet, you can start collecting email addresses to ensure that you start off with a bang.

If you do have a business, then you need to be using email marketing to grow it.

But how?

I’ve created a number of resources to help you set up and grow a successful list in the past.

(You can find 2 workshops on this in the Thriver Circle – Introduction to Email Marketing + Intermediate Email Marketing Strategies. Join the Circle and get access to these right now!)

Today, my guest is Chanelle White, who is a Shopify designer and strategist.

She and I talk sales funnels – the process of enticing folks to sign up to your email list… and what to do with them once they’re there!

Chanelle is going to be joining me in the Thriver Circle for a live chat about email funnels and Shopify on Wednesday the 28th of Feb, Brisbane time (this is Tuesday, 7pm Eastern US time). If you’re a member of the Circle, don’t miss this opportunity to pick the brain of an expert!





Quotes and Highlights from this episode:

  • Our guest today, Chanelle White, is a Shopify design expert.
  • A challenge many makers face is how to direct traffic to their website.
  • With a sales funnel, people interested in your product can opt in (often with a freebie as an incentive) and their details become part of your subscription base.
  • When building a website, this can be achieved by creating a landing page with a single offer or enticement.
  • For an established website, use pop-ups.
  • “Pop ups are a really great tool but you need to be strategic on how you use them” {Chanelle}
  • Avoid pop-ups being too invasive. Give website guests time to connect with your site before the pop-up engages or use an exit intent option.
  • “Be mindful and don’t be intrusive (with pop-ups). You want to make sure people want to stay on your website” {Chanelle}
  • If you have a stand-alone website, aim for a blog as well. Regular blogging builds your SEO and drives traffic to your site.
  • Blog content does not have to be solely promotional driven. Use this space to connect with customers and build relationships.
  • Email marketing is a powerful tool when used well. Ideally you will want to send emails weekly, but keep in mind your resource capabilities.
  • Use a conversion strategy in your emails by offering a discount or a special promotion and include an expiry date to encourage people to purchase now. But, be wary of holding sales or promotions too frequently and lessening their impact.
  • Email marketing is reliable – unlike social media there are no changes to algorithms and until your customer opts our you have direct communication.
  • Scarcity can be a powerful sales driver.
  • Experiment with scarcity buy creating a limited run of a companion products to your main line.
  • Find Chanelle online via her website.

*This page contains affiliate links. I only recommend products I have personally used or truly believe in.


Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.



[136] Why you Need to Stop Feeling Bad about Charging Money for your Craft


We’ve all felt it.

That stab of guilt when you put a price on your work.

Even worse – the fear AND guilt when you RAISE the price on your work.

Pricing is an art as much as a science. There are no ‘100% right’ answers.

And the price you choose as a beginner should change once you get more experience and your business starts to grow.

There are so many elements to this process. If you haven’t already, please go do the Pricing with the Head & Heart Workshop for the nitty-gritty (Thriver Circle members only).

This podcast is about mindset. 

It’s about the money stories we carry around. (I delve deeper into this topic in the Money Stories Workshop – Thriver Circle members only).

It’s about how we connect our self-worth to our products… and the price we put on them.

It’s about the fact that you need to start treating yourself like the professional you are, and put aside the guilt about asking for money for your effort and time.

All that said… it’s also about why you don’t have to put your price up if you don’t need to. You choose how you serve your market.

What you DO need to do is STOP feeling guilty about charging money for your work – because money = a little bit of your life, and you deserve to be compensated for that!

I dive into a WHOLE bunch of stuff in this episode.

I hope you find it helpful in the process of pricing what your work is worth!

Jess x


>>Become a member of the Thriver Circle and listen to the full episode right now.<<


Listen to the Intro:





Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

Don’t Miss these 2 Live Online Events!



Hey Thriver,

Heads up! 

I’m running not one, but two Facebook Live events this week, and you’re invited 🙂


1. 5 Mistakes You’re Making with your Etsy Shop… and How to Fix Them


After working with hundreds of makers over the last few years, I regularly see people making the same mistakes in their Etsy shops over and over again.

In this live video, I’ll be sharing the top 5 mistakes I see people making with their online shops. I’m focusing on Etsy today, but honestly, these issues crop up no matter what online venue you are using – so even if you’re selling somewhere other than Etsy, you will benefit from this.

I’ll share some really vital things which you can quickly and easily change right now to make your online shop more professional and encourage customers to purchase from you.

Other issues I touch on might take some time to get it right, but it’s important to start on these now so you can add to your skills.

I hope you don’t recognise these mistakes in your shop – but if you do, at least you now know what you need to work on to make it better!

Your shop will never be perfect: but you can always improve and be the best you can be.

Are you making any of these 5 mistakes with your Etsy shop?

I hope you can join me live and ask questions! If not, don’t miss the replay.


  • Brisbane, Australia time: Friday, Feb 16 at 12 noon (this is not daylight savings time)
  • New York, US time: Thursday, Feb 15th, 9pm


The Create & Thrive FB Page. Here’s the event link.

If you haven’t already, make sure to like and follow the page (make sure to select ‘see first’), and you’ll get a notification when the video starts.


2. February Q&A with Jess + Giveaway!


Would you like me to critique your online shop… for free?

I’m giving away a mini-critique next week, and it’s super-easy to enter.

All you need to do is join me on Facebook for my Feb Q&A, which I’m running live next week.

This is your chance to hang out with me and ask your crafty biz questions!


  • Brisbane, Australia time: Thursday, Feb 15 at 10:30am (this is not daylight savings time)
  • New York, US time: Wednesday, Feb 14th, 7:30pm


The Create & Thrive FB Page. Here’s the event link.

To Enter: 

Attend the live show and leave at least 1 comment. That’s it! I’ll choose the winner using random.org immediately after the show finishes.

Look forward to seeing you there, and helping you with your handmade biz questions!



P.S. If you don’t win, but you’d still love me to critique your shop, I’m giving 10% off shop critiques to all Thriver Circle members this month! 

You can find out more here.

Pin It on Pinterest

Share This