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Success Stories ~ Kimono Reincarnate

This month I had the pleasure of interviewing the Australian jeweler, Melanie Augustin, of Kimono Reincarnate. She shares my love of Japanese fabrics and art forms and she’s beautifully merged it with her silversmithing. You’re going to love this interview because Melanie shares not only the story behind her business but some wonderful insights into how her business became the success it is. (Did I mention she was featured on IKEA’s magazine!)

Can you take us on the journey of your creative career path so far?

My creative career path has been a rather windy one. While I was in my final year of university studying visual arts, I started working as a freelance photographer and continued that for many years. Life then took a few more turns and I found myself living in Japan where I fell in love with their traditional designs and antique textiles. I started my brand “Kimono Reincarnate” whilst living in Japan, creating handbags from vintage kimono fabrics. The offcuts from the bags were too beautiful to throw away so I began making little purses, and then I couldn’t bear to discard those offcuts either. As I have always been jewellery obsessed, it seemed logical to create wearable pieces with the tiny fabric pieces in my collection. In the beginning, the jewellery was all made using simple techniques that I could learn either online or from a book as in rural Japan I had limited access to face-to-face courses. Once I moved back to Australia, I took up a silversmithing course and I am now so in love with manipulating metal. I’m in the process of splitting my brand into two; Kimono Reincarnate will be my commercial, Japanese-influenced brand and I will also be designing under my own name, Melanie Augustin, for my handcrafted, limited edition work.

What has been the biggest challenge you’ve overcome so far in your business?

My biggest challenge continues each and everyday, and that is to have the discipline to not jump at every idea I have in my head. What I love most about what I do is the rush I feel when a new design starts to play in my mind. I would love nothing more than to bring each of them into the world but until cloning is an option, it’s just not viable. Instead, I always have a sketchbook and notebook beside me when I’m working so that I can jot down my inspirations and then return focus on the job at hand. That way I feel like the creative muse has been acknowledged and honoured in a way and I can revisit ideas at a later date.

Sterling Silver Origami Crane Necklace

What has been the biggest ‘fist-pump’/successful moment for you so far?

I’m not sure what my biggest fist-pump moment would be, but I’m blessed to have had lots of little happy dances along the way. The ones that particularly come to mind are: getting my first wholesale stockist, a local designer, Maiocchi, that I really admire; that my first wholesale trade fair was a success and suddenly grew my business; that my business continues to grow each year; having my blog come to the attention of Ikea(!) which lead to a feature in their magazine; winning a student design award for silversmithing; and most recently, being a finalist in the Australian Etsy Design Awards.

Do you ever have doubts as to your future creative direction? Are there things you yearn to achieve, but haven’t yet found the time for?

A couple of years ago I felt like I was at a crossroads with my creative career, especially with Kimono Reincarnate. My business had grown over the years to the point that I was no longer able to do it all myself. I felt that I had a couple of main directions I could go into; I could become more of a business woman and start to look at outsourcing or manufacturing; or I could be more of an artisan. I wish I could say that it was a quick and easy decision. I hired a creative business coach and also had long talks with my husband about what we wanted for our family life. In the end, it really came very clear that it was the artist in me that wanted to shine. I continued my education and practice in silversmithing and this is the reason I’m beginning to design under my own name.

As for things I’d still love to achieve…. there are so many that I’m afraid I might crash the Create and Thrive server! But in all seriousness, over the next couple of years I really want to bring out in the world some of the surface design patterns I’ve been working on, hopefully in a range of fabrics and stationary. I’ve also been working on my own, non-business, artistic practice. Next year I’d like to take a welding class and start working on some large-scale metal sculptures.

Rock Pool Drop Earrings

Are there times when your creativity and inspiration seem to disappear? How do you handle that?

Thankfully (knock on wood), there hasn’t been for a long while now, but a few years ago, I went through a bad creative rut that lasted for quite a few months. I just felt like the well had run dry and that was the end of that. Having been creative all my life, it was terrifying and I felt I’d lost a lot of my identity. It had a lot to do with external factors, but there were big things I couldn’t do to change them at that time.

What I did do was lots of reading on creative journaling and the such. I visited galleries, I listened to podcasts, I took a sketch book to the park whenever I could, I learnt to crochet, basically I surrounded myself with creative energy as much as I could. I learnt to see creativity in the everyday, in the way I’d arrange the table for dinner, in baking cupcakes with my daughter, in arranging flowers in a vase. I learnt to respect each and every one of those creative moments. I learnt that creative energy has an ebb and a flow. When that fallow period ended, I began my habit of keeping a notebook and sketchbook beside me. Now, when there are times that the ideas aren’t coming, I have pages upon pages filled with inspiration to play with.

How do you balance your work with the rest of your life ~ what does a typical day in your life look like?

Balance? It’s more like a juggle in this circus! For one, I’ve learnt that for me balance is more important over a long period of time, like months or even a year, than it is day-to-day or week-to-week. My busiest part of the year is the last four months of the year, so I will often work longer days and on weekends then, but I take a lot more time off early in the year to make up for it.

Most mornings I get up and take my dog for a walk while my husband gets my daughter ready for kindergarten. I am so lucky to live in a gorgeous rural township with beautiful mountains called the Glass House Mountains. They are ancient volcanic plugs, significant in aboriginal culture and surrounded by heritage-listed bushlands. My instagram feed is filled with shots of the mountains and local flora from my walks around town and these serve to then inspire me for the rest of the day. After breakfast, I head to my studio, which is a custom-built shed in my back yard. I love my 15 step commute to work! Each day is different and will depend on what orders I have on my books. I have found that rather than splitting my day up into admin/designing/making orders/packing, I’m so much more productive if I do the same sort of task for most of a day, then switch to a different task the next day. When my daughter comes home from kindergarten in the afternoon, my husband, who also works from home, finishes for the day and we all often potter about in the garden until our early dinnertime. Depending on my workload, I might then go back to the studio and work for a couple more hours. Luckily my little girl is a real daddy’s girl so loves her dad putting her to bed.

This year, my daughter has Tuesdays off from kindergarten, so most weeks I take off those mornings and we have “Tuesday adventures”. We’ve made it our special mummy and daughter time. Each week we choose where to go but you’ll often find us at the zoo / the beach / sketching in the park / a movie / the gallery or a museum. She also loves to then come and “work” in my studio with me and has her own desk in here. Next year, when she starts at school, we’ll do “Saturday adventures” instead.

Sterling Silver Open Drop Drop Earring

What has been the best marketing move you’ve ever made for your own business?

Not really “marketing” as such, but I think the most important thing for my business and brand has been to be true to who I am and what I love. I love sharing my passion with people that feel the same way as I do.

What is one piece of advice you’d like to give fellow makers about running a successful creative business?

Create from your heart, create what you love but also remember that this is a business. To become successful both from a business point of view but also to lead the life you want, you need to price your creations to make your business viable.

Where do you see yourself in 5 years time?

In 5 years time I see Kimono Reincarnate as more of a lifestyle brand than purely a jewellery brand, with my beloved vintage kimonos integrated into more products for the home and to be worn. I then see my own Melanie Augustin brand in galleries and exhibitions around Australia and overseas. In 5 years time my daughter will be older and more independent so I’d love to travel more and study new techniques with masters around the world.

You can find Melanie online at:

Her shop: http://www.kimonoreincarnate.com/index.php

Her Facebook: https://www.facebook.com/kimonoreincarnate

Her blog: http://kimonoreincarnate.blogspot.com/

Monday Viewing ~ Simon Sinek

Simon Sinek: Why Good Leaders Make You Feel Safe via TED

As the CEO of your own business, it’s up to you to be a leader that not only your partners and assistants will follow, but will make your fans feel safe working with you too.

What was the biggest takeaway you had from the video?

P.S. If you haven’t yet read Simon Sinek’s book, “Start with Why,” I can’t recommend it enough.

C&T Recommended Reads ~ Week 43, 2014

From Megan:

From Jess:

3 Business-Boosting Tips for the Upcoming Holidays

 

 

 

 

It’s almost November… so welcome to the busiest season for all retail businesses – both big and small!

It’s such an exciting time, and today I’d like to share some ways to encourage more sales and gifting.

 

1. Always keep the gift recipient in mind.

As we head into the gift-giving holidays, it’s important to remember that your customers aren’t always buying for themselves at this time of year. They’re buying for friends, family, party hostesses, etc., and they’re looking for unique gifts. Encouraging customers to gift your product is a great strategy during the holidays because when your customer gives your items to friends and family, the gift introduces you to a new customer. It’s the best possible form of recommendation!

As you plan for the holiday shopping season, try and imagine who your customers might be buying for:

  • Female friends
  • Husbands, boyfriends or partners
  • Parents
  • In-Laws
  • Grandparents
  • Teenagers
  • Children
  • Babies
  • Party Hostesses
  • Coworkers and managers
  • White elephant gift exchanges/Kris Kringles

What items in your inventory can be presented as gifts for any or all of the above recipients?

 

2. Cross-promote with other artists.

One of my favorite Etsy sellers sent an email last year that I thought was simply brilliant.

She contacted her customer list with a list of handmade gifts from various sellers that she was giving to her friends and family.  Just imagine if you collected a handful of your favorite sellers and introduced your favorite shops and they agreed to return the favor? How many new customers might you share and gain?

 

3. Offer free shipping.

Free shipping has tested as one of the very best sales you can offer your customers. People simply don’t like the added amount at check-out; it’s not a fun surprise!

I always offer free domestic shipping in December, and my products already come gift-wrapped. If you want to ship 5 bracelets to 5 of your friends, I’m happy to eat the shipping costs!

Calculate what this would really cost your business, and see if you can swing it. Because of the price and light weight of my products, free shipping only equals a 10% discount off every order … completely doable! How much would free shipping cost you?

 

Here’s to a happy, healthy and fruitful holiday season for us all!

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