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[61] Why Isn’t My Marketing Working?

 

This episode takes a look at how the fundamentals of your business could be hindering the success of your marketing.

So often I hear people asking, in frustration ‘I’m posting on Instagram and Facebook all the time, but I’m still not selling anything! Why?!’. I hear you. It’s maddening, exasperating, and exhausting. But chances are, there IS a reason.

If you are consistently working at your marketing, but you’re still not seeing any results, there’s most likely a more fundamental problem that is more about the foundations of your business than the frequency of your Facebook posts.

Chances are, you need to stop focusing on marketing your business, and instead, take a step back to first principles.

To be brutally honest – if you aren’t clear on your business brand; if you don’t have products in the ‘sweet spot’; if you don’t know who your ideal customer is, and therefore who you’re talking to; if you don’t have amazing product photos that reflect your brand personality and show your products clearly and beautifully; and if you’re not projecting an aura of professionalism – it’s likely that no matter how hard you work on your marketing, people will pass you by because your business isn’t cohesive and clear.

In this episode, I discuss the business fundamentals you need to focus on before you spend buckets of time or money on your marketing, to make sure you’re on-point, and your marketing is both reaching the right people, and speaking in a voice that will resonate with them.

 

 

 

Quotes and highlights from this Episode:

  • Have a look at the fundamentals of your business such as your products, photos, website copy, brand story and ideal customer.
  • Are you 100% happy with all of these things?
  • Do you understand the impact all of these things have on your business?
  • ‘If you don’t have the fundamentals sorted out, all the marketing in the world is not going to work’ {Jess}
  • Have an objective look at your products.
  • Do you have your prices right to reflect your brand and target audience?
  • ‘Your photos are make or break in the success of your business’ {Jess}
  • You have to bring your A game to your photography in order to appeal to your audience.
  • You need your photos to stand out and grab peoples attention.
  • Your copy needs to answer the potential questions customers want answers to.
  • Is your copy in the right voice? The voice your customer is comfortable with?
  • Clear copy is very important and filters through to your other content.
  • You want your customers to know you, like you and trust you.
  • What is your brand story?
  • You need to be clear on the personality of your brand.
  • It is important to take a step back and have a look at these business principles.
  • If you need help working through these business fundamentals, don’t miss enrolling in my new program – Your Year to Thrive! I will help you get clear of ALL of this.

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


[60] 10 Tips for Established Handmade Sellers {Part 2}

 

This episode (and last week’s!) are aimed at handmade business owners who’ve been around for a while – because once business is growing, you’ll start coming up against a whole new set of challenges.

If you’re still new to handmade business, don’t skip these eps, though! While the tips might not yet be relevant to you, they might help you avoid some common pitfalls in the future, and set you up with good habits that will stand you in good stead as your business grows.

This ep is part two (if you haven’t listened to last weeks episode go do that first). This week covers tips 6-10.

I also announce a brand-new program that I’ve created to help you start, grow, or revitalise your handmade business – and it’s pretty epic! You can find out more about that here.

If you have any tips for fellow established sellers, share them with us in the comments below!

Quotes and highlights from this Episode:

  • 6. Raise your prices
  • If you are getting really busy and struggling to keep up, raising your prices can reduce your workload
  • This can be reviewed on a regular basis as your experience and reputation grows.
  • Start small. Consider adding 10% for example.
  • 7. Establish a morning routine
  • How you start your day can have a huge impact on how productive and happy you are.
  • Come up with a plan, try it out and see how it goes.
  • 8. Dump venues that aren’t working
  • When you begin you take advantage of many venues available to you but this can become unmanageable later on.
  • Think about what works for your brand and get rid of the ones that aren’t working.
  • 9. Plan your time better
  • If you don’t already have a coherent interlinked time management system it is time to change that, now.
  • There are all sorts of time management systems available to use to help you plan.
  • 10. Do some long term goal setting
  • Look at your 6 month, 1 year and 5 year goals.
  • Long term goal setting is important as you should have a vision of where you want to end up.
  • Things change too so if you wrote yout goals previously maybe you need to revisit these.

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

Where could your business be one year from now?

 

Have you thought about it?

I mean, really thought about it?

Where could your business be one year from now?

How much could it have grown?

How many pieces might you have sold?

How confident will you be about your branding, your ideal customer, and your website?

How much might your social media profile, your mailing list, and your traffic grow in a year?

How much closer will you be to achieving success – whatever that means to you?

Do you feel confident you know what you need to do, and when you need to do it, to grow your business in the direction you want to go?

Or is it all just crazy-overwhelming, and you end up getting stuck because you’re not sure what to do next?

I get it – I’ve been there.

And I want to help you break through the overwhelm. To knock down the fear barriers holding you back. To give you the map and be your guide on the path.

I’ve created a lot of guides and courses over the last few years, but none of them bring everything together.

I think it’s about time I changed that. For you.

So, I’ve created something epic that will help you not only figure all of the above out – it will help you make your goals and dreams a reality.

 

Introducing – Your Year to Thrive

 

I have created a year-long (yes, a whole year!) program to guide you on your handmade business journey.

It covers everything you need to do and know to start (or revitalise!) and grow your handmade business – from foundational vision and planning; through brand and product development; venue testing and selection; your online presence; your copy and photography; marketing; social media; time management & self care, and much, much more.

In this course I have pulled together everything I have learnt over the last 8 years – it covers everything you need to learn and do to make your business a success.

This program is also deliberately designed to fit into your busy life – with one lesson on one topic every week for a whole year, it is at a pace you can actually enact, and will help you to make informed, epic progress on building your business.

Say goodbye to wondering ‘am I missing something’? Or ‘am I doing this right’? Or even ‘is this even possible’?

Yes. It is possible. I did it, and so have many, many others. You can, too.

This is the course I wish existed during my first few years in business.

 

Your Year to Thrive will begin Monday July 18.

 

So, how can you take part?

(Spoiler, it’s WAY more affordable than you might think.)

Find out here.

 

Keep thriving, 

Jess 

 


 

[59] 10 Tips for Established Handmade Sellers {Part 1}

 

This episode (and next week’s!) are aimed at handmade business owners who’ve been around for a while – because once business is growing, you’ll start coming up against a whole new set of challenges.

If you’re still new to handmade business, don’t skip these eps, though! While the tips might not yet be relevant to you, they might help you avoid some common pitfalls in the future, and set you up with good habits that will stand you in good stead as your business grows.

This ep got long – so I split it into two parts! Tips 1-5 this week, and tips 6-10 next week.

If you have any tips for fellow established sellers, share them with us in the comments below!

 

 

 

Quotes and highlights from this Episode:

  • I often focus on people transitioning from hobby to business – this episode is for those who have been running their businesses for a while.
  • 1. Streamline your order processing.
  • This will save you time and stress, as if you have a rock-solid system in place, you won’t make mistakes (like sending the wrong order to the wrong person!).
  • I share our system in this post.
  • 2. Reduce & simplify your inventory.
  • When you’ve been in business a while, you often have ‘old’ products that might not fit with the direction your business has taken.
  • It’s scary to let go, but it can be a huge weight off, and can actually result in MORE sales as your shop is more cohesive, professional, and easier to navigate for your customers.
  • 3. Get strategic with social media.
  • It’s time to stop wasting time and faffing about on social media.
  • Pick 2 to focus on, and do them really, really well!
  • 4. Hire help!
  • You will eventually hit the upper limit of what you can do on your own.
  • If you want to grow, you need to get help – either in your business, or in other parts of your life, so you have the time to focus on growth.
  • 5. Schedule breaks.
  • This is crucial to avoid burnout and maintain your passion and enthusiasm.
  • Work breaks into every day, or focus on having a chunk of time off each week, with longer breaks when you can.
  • Stay tuned next week for the second 5 tips!
  • P.S. I introduce something pretty epic I’m working on for you at the end of this episode…

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

[58] Why Perfection is a Dangerous Illusion

It is not healthy to strive for perfection. If we think everything has to be ‘perfect’ for us to start, we are likely to let ourselves down as perfection is and will always be an unattainable goal.

Many people have problems dealing with the idea of perfection and it can often scare us into not doing anything at all! This fear stops us from starting so many things – from starting our business, launching a new product, putting that instagram post up, telling people about what we do… and the list continues.

Perfection is not something you can hold onto – though you may experience a perfect moment, it is never lasting. And aiming for perfection will always fail – it’s better to aim for excellence (or even, sometimes, good-enough!).

So – how can we overcome this roadblock of perfectionism in our lives and businesses?

Instead of getting caught in this trap of feeling like what you do is never good enough, listen to this episode, as I give you some insight into how to view what you do in a healthier, happier, and more attainable manner. I talk about what it really takes to be successful – and it has nothing to do with being perfect!

I also share some very personal moments from my own life recently, which brought this lesson home to me via the juxtaposition of happiness and loss.

 

 

 

 

Quotes and highlights from this Episode:

  • It can be so easy to get caught up in the idea of perfection.
  • The idea of something being perfect is an illusion.
  • The idea of perfection can really hold us back from achievements.
  • If you are always waiting to reach perfection you will never be happy.
  • You should strive for excellence and not perfection.
  • ‘Don’t ever think ‘this isn’t perfect, I can’t put it out there’.’ {Jess}
  • Some days life just happens and you cannot reach your excellence but remember this is ok.
  • There is a constant fear of people discovering you are a fraud – everyone feels this!
  • ‘Everybody has the fear of being found out as imperfect and flawed.’ {Jess}
  • You are the only one who can push through the fear barrier.
  • Things only become easier through experience and when you spend a lot of time doing something.
  • Don’t compare yourself to others – we all have a different idea of excellence. Your insides are not comparable to someone else’s outsides.
  • It is all about consistency, learning new things, and showing up every day.
  • Don’t use perfection as an excuse to fail by never starting.
  • ‘Just start it, and build it, and grow it.’ {Jess}
  • Remember that you can’t be anywhere but where you are now, in this moment.

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

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