[161] The number 1 reason handmade businesses fail (and 3 strategies to overcome it)

 

I have seen so many handmade business owners flounder and give up, and there is one thing so many of them have in common.

I call it the ‘what, how, when’ problem.

This happens when makers don’t know what to do, how to do it, or when to do it in regards to their business.

You can know the what… but not the how or when. Or maybe you know the when, but not the how… you get the picture!

When you start out, especially if you have zero business experience, there is a HUGE learning curve.

But… how do you know what you don’t know? How do you make sure you’re doing the right things, at the right time, in the right way?

There are 3 strategies you can use to climb the mountain and craft a successful business, and I share them with you – in detail – in this episode.

I also share the BIG special I’m offering on my Set Up Shop course, and why!

 

Get 20% off Set Up Shop – One-time bizaversary special offer!

 

So, on the 9th of October, I’m going to be celebrating 10 years in business!

*Cue fireworks and sparklers!*

That was the date that I opened my Epheriell Etsy shop… the beginning of this amazing journey to a life and work that I absolutely love.

I want to celebrate – and I want to share that celebration with you!

There will be a few things going on over the next few weeks (especially for Thriver Circle members), but today, I wanted to kick off with something BIG.

I’m offering a 20% discount on the upcoming class of my flagship course Set Up Shop.

Over 1,000 makers have already used the SUS system to set up stellar online shops for their handmade creations – and I want to get this system into the hands of 1,000 more makers (for a start)!I don’t think I’ve ever offered this sort of discount before (as the course is already super-affordable) and I very much doubt I’ll ever offer this discount again (maybe for my 20th bizaversary? OMG…)

Anyways, if you have ever considered taking the course, there will NEVER be a better time than now!

Just tap or click here to go to the course page, and follow the instructions to get access to the 20% discount.

Before you go – thank you. Thank you for being here, for being part of my decade-long (so far!) business journey.

I want to see you create the handmade business of your dreams, and get to experience all the wonderful things that I have over my 10 years in business!

Jess 🙂

 


 

 

Focus on the Small Steps [160 – Members-Only Episode]

 

Do you ever feel frustrated and overwhelmed because you don’t feel like you’re moving forward with your handmade business?

Sometimes we can get so focussed on the big picture that we forget how far we’ve actually come via the small steps we’ve taken.

In this episode, I talk about the power of focussing on small steps.

 

 

 

 

 

 

[159] Top Tips for Selling your Handmade Goods Wholesale with Melanie Augustin

What if you could sell 95% of your handmade creations via wholesale?

My guest today has done just that. She quickly grew her business – and her income! – by focussing on selling via wholesale, rather than online or at markets.

But where do you start? How do you know if you’re pricing correctly? And what’s the best way to approach stores? How to you show them what you’ve got to offer?

There’s a lot to know, and it’s important to keep your relationships with current and potential retailers secure.

Figuring out your pricing to include all those elusive overheads is truly one of the major pieces of the puzzle; along with having a stellar catalogue and knowing how to get your name and products ‘out there’.

In this episode Melanie Augustin sits down with me to talk about how she jumped into wholesaling headfirst and the lessons she has learnt along the way.

Mel is my good friend, and also my co-teacher in the upcoming Wholesale Know-How course, that starts this coming Monday, September 10th!

Click or tap here to find out exactly how our course will show you the steps you need to take to successfully sell your handmade creations to brick & mortar retail stores.

NB: The body of this episode is a replay of Episode 5 of the podcast – I’m bringing it back today because that was 3(!) years ago, and I know many of you would have never listened to it – Mel has some brilliant insights to share, so don’t miss it.

 

 

 

Quotes and highlights from this episode:

  • “Some days it’s almost like the business part and the creative part of me are pulling against each other, and you really have to accept that.” {Melanie}
  • A lot of crafters who craft for fun often think they can turn things into a business but it’s really a different mindset and a different way to think about things.
  • Make sure you know how much you can make in a specific time frame to figure out if you need to factor in staff or other help to get your orders filled.
  • Find a business partner or think about hiring help if you find the accounting side of your business too scary.
  • Trade fairs can be great places to pick up new business but they aren’t essential for you to step into wholesale.
  • Trade fairs are completely different to a retail craft market as people are less likely to want to chat and are there for business.
  • Make sure you have a catalogue which makes it easy for buyers to choose and order efficiently.
  • “I wish I could just create all day and I think that’s what people think but there’s a lot just sitting there and marketing and online business.” {Melanie}
  • “We all make mistakes with our pricing in the beginning. When you have a lot of orders, you can sit there and think, I’m not earning enough money for this!” {Jess}
  • Make sure you maintain a good relationship with your buyers as it’s easier to sell to the same customer rather than get a new customer.
  • Don’t be so worried about work/life balance on a daily basis as you will find that it evens out over the course of the year.
  • “I’m now strict about not working weekends except in those last three months of the year” {Melanie}
  • “Before my daughter was in school, I would go into studio lock-down for days on end and that worked really well because then I could take the time I wanted. Now I have my daughter’s schedule with school hours, I have to adjust.” {Mel}
  • BookThe Divided Heart: Art and Motherhood by Rachel Power
  • Instagram is a great tool for marketing an online business along with Twitter if you’re a bit of a wordsmith
  • Mel’s Top 3 things to get right for wholesaling
    1. Pricing
    2. Catalogue
    3. Marketing
  • “If you don’t build your dream, somebody will hire you to build theirs.” {Tony Gaskins}

 


Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. 

 


 

Wholesale Know-How: Registration Open Now!

Wholesale Know-How Handmade Business Ecourse

 

Hey Thriver,

 

Have you ever wondered…

 

  • If wholesale is right for you, and if so, if you’ve got everything in place to hit the ground running? (Business branding, products, legalities etc.)
  • If you’re pricing your items right, so you’re still making a profit when selling wholesale?
  • How to grow your business faster than you’re able to by only selling direct to your customers?
  • What systems you need to put in place from the beginning when selling wholesale to get things running smoothly?
  • How you can get your brand ‘out there’ into the world, and gain wider recognition?
  • The best way to approach stockists, and how to maintain a positive (and profitable) relationship with them?
  • How to put together a wholesale catalogue that will wow potential stockists?
  • What the ins and outs of how to succeed at a trade fair are, (without taking the risk of losing thousands of dollars because you don’t know what you’re doing?)
  • Exactly how other people have made selling wholesale the main part of their business?

 

The C&T E-course – Wholesale Know-How – will answer all these questions, and more.

It will teach you everything you need to learn in order to start successfully wholesaling your handmade creations.

 

Registration for the 30-day course is open now: class starts September 10th!

Enrol Now

 

 


Pin It on Pinterest

Share This